Yahoo and Wal-Mart deal

Abstract: According to foreign media reports, Yahoo and Wal-Mart reached an agreement to win the latter one of the highest amount of digital advertising orders. Under the agreement, Wal-Mart's advertising campaign will start from February months and will last until the end of the year. Yahoo and Wal-Mart will create 3

According to foreign media reports, Yahoo and Wal-Mart reached an agreement to win the latter one of the highest amount of digital advertising orders.

Under the agreement, Wal-Mart's advertising campaign will start from February months and will last until the end of the year. Yahoo and Wal-Mart will create 3 entertainment channels for "Mom" netizens, including articles and videos on home furnishings, beauty and cooking skills. A Wal-Mart logo will appear before the video is broadcast. In addition, Wal-Mart's trademarks will appear on all pages. Wal-Mart also plans to sponsor Yahoo's future holidays-related content

Yahoo and Wal-Mart did not disclose the financial terms of the agreement. But for Wal-Mart, the deal will enable it to instantly "get" Yahoo's huge "Mom" user base. Every month about 23 million "Mom" users send and receive emails, read news and play online games via Yahoo, a deal that will bring in $ tens of millions of trillion in revenue for Yahoo.

Internet advertising giants like Yahoo, Google and Microsoft want to innovate in advertising and collaborate with manufacturers to better resonate with consumers. Yahoo CEO Bartz Carol Bartz said the company is also streamlining the system to make it more user-friendly.