Yahoo announces acquisition of app data analytics company Flurry

Yahoo announced that it has acquired mobile application data analysis company flurry. This is also the leading Yahoo boss, the mobile Internet in the field of another merger behavior. The parties did not announce the amount of the deal. AP analysis, the amount is not disclosed, indicating that the scale is not big enough to affect Yahoo performance. The price of the deal could be millions of dollars or tens of millions of dollars, Re/code quoted sources as saying. However, according to some media news, Yahoo bought flurry price of at least 300 million U.S. dollars, or between 300 million dollars to 1 billion dollars. Tencent Technology in Yahoo's official news release, the acquisition, the flurry team will remain in the existing San Francisco location office, the company's development vision, focus will remain unchanged, but its follow-up product development, will be supported by Yahoo Resources. Yahoo in the official draft, pointed out the acquisition of several motives. Yahoo said that the acquisition of flurry can support and promote Yahoo's mobile internet strategy, especially the development of exciting applications and revenue model. Yahoo said that for mobile application developers, user data analysis is important to help developers understand the user's behavior habits, and optimize the application accordingly. In the future, Yahoo and Flurry will continue to provide excellent data analysis products. With the help of Yahoo's size, flurry will be able to generate high revenue growth for developers and publishers in mobile applications. Yahoo also said that Yahoo and flurry, after hand, can help mobile advertisers, to develop more efficient marketing programs. Flurry has been engaged in the mobile Internet analytics business since 2008. It is said that 170,000 developers currently use an analysis tool called Flurry-analytics. Flurry monitors the use of mobile apps on 1.4 billion devices worldwide every month. On every smart device, flurry can get seven applications on average. In addition, a total of more than 8,000 mobile application distributors, through the flurry to expand the revenue. In the mobile Internet market competition, there is a new phenomenon, each giant is busy with the acquisition of mobile applications data analysis business or companies, such as Apple last year to spend 200 million of dollars, the acquisition of social data analysis company Topsy, this April, Twitter bought two European television data analysis companies.