Yahoo! Bartz: Content determines whether or not mobile devices succeed

Yahoo launched Livestand, this product can help users to collect and personalized processing of various information, and can achieve optimal results under various devices. As a "digital kiosk", it will provide news, anecdotes and advertisements based on the user's interest, while eliminating the hassle of issuing multiple editions of the press for the issuer's needs for different customers.

According to foreign media reports, Yahoo CEO Bartz (Carol Bartz) at the Global Mobile Communications World Congress in 2011 to demonstrate the company's latest Livestand services, pointed out that in the current mobile device area, the size of the equipment dimensions is not a problem, text content ( Contextual content) is the user's most concern.

Yahoo announced last week that it will launch Livestand, a product that can help users gather and personalize information, and can achieve optimal results under various devices. As a "digital kiosk", it will provide news, anecdotes and advertisements based on the user's interest, while eliminating the hassle of issuing multiple editions of the press for the issuer's needs for different customers.

Ms Bartz points out that small-screen mobile devices tend to affect the user experience, because a lot of news content and information are designed for the computer screen, and it is important to be able to relate the two.

"In the future, there will be more and more screen sizes for communication devices," Bartz said. What a content provider needs is a one-time release of information that can be properly displayed in all types of devices. ”

Bartz also demonstrated the Livestand digital kiosk on the ipad tablet computer. Livestand's interface is more concise and refreshing than text, images, and cluttered, fragmented, Yahoo's traditional web pages. The demo, with a Yahoo employee as an example, is based on a personal interest in the Livestand website's module, which includes a web surfing magazine, surfing and weather forecasts, a surfing guide to buy a skateboard, and sports news.

Livestand can automatically generate personalized experiences based on device acquisition characteristics and human habits. Friends can share information through Livestand, and they can also comment on each other through Facebook and Twitter.

"Yahoo has always believed that advertising is an important message," Bartz said in a livestand display of Nike video and sports watch ads. "Shortly after the demo, The Livestand site pops up a friend's comment.

After Ms. Bartz and three other tech company CEOs answered questions about the future of mobile computing devices, Intel CEO Otellini Paul Otellini announced that smartphones with Intel chips would be launched later this year.

Meanwhile, John Chambers, Cisco CEO, Chambers that video will be the direction of future mobile devices, which will require network providers to dramatically improve their network services and management capabilities.

Son Masayoshi Son, SoftBank's president, proudly announced that SoftBank's 2006 takeover of Vodafone Japan by $20 billion was a reward for the company, as demand for smartphone data grew rapidly. Son said the deal had been judged to be wildly insane, with the company's share price falling 1 billion dollars a year in the four years after the deal was completed. But mobile data traffic has increased 30 times-fold since the takeover.

"At first, people were saying that the mobile business would not be profitable," son said. The takeover was a risky gamble, but sometimes crazy moves can bring good returns. ”

"There is no doubt that mobile operators are becoming a ' dumb channel ' because consumers are increasingly focusing on applications and terminal devices rather than service providers, which is a depressing reality," son said. ”