Yahoo buys local search start-up company Zofari

Yahoo Friday announced the acquisition of local search start-up company Zofari, to obtain the recommendation of local business technology, the purpose is to further strengthen the search business. Zofari can recommend local businesses, such as bars and cafes, to collect relevant information from local search services such as Foursquare. Zofari says it has been inspired by services such as Pandora and Netflix. ' We have developed a beautiful and powerful recommended application, ' Zofari said in a blog post. Although we are proud of our product experience, we are a small company that has always wanted to provide services to more users. Marissa Marissa Mayer has completed more than 40 acquisitions since he became Yahoo's CEO more than 2 years ago. The acquisition of Zofari conforms to Yahoo's strategy of providing mobile search services. Yahoo's display of advertising business is weak, last quarter's revenue fell 7%. ' We are excited to join the Zofari and they will join our search team and continue to develop stunning discovery experiences, ' a Yahoo spokeswoman said in a statement. Yahoo has been ramping up its efforts to nurture a local search business. Yahoo February announced a partnership agreement with the shop's website, Yelp, showing the content of the latter on the search results page, such as ratings and reviews. Currently, the Zofari service works on the web, Apple iOS and Android platforms. But like other companies that Yahoo recently acquired, Yahoo may have halted Zofari services.