Yahoo buys mobile marketing company SparQ

Yahoo buys mobile marketing company SparQ (TechWeb map) "TechWeb report" January 22 news, according to foreign media TechCrunch reported that mobile marketing company SparQ today on the official website announced that Yahoo has been acquired, the company staff will go to Yahoo's Silicon Valley Sunnyvale headquarters to work. However, the relevant acquisition amount has not been announced. Earlier, SparQ raised 1.7 million of billions of dollars through financing and recently raised more than $650,000 in a round of fundraising. According to a Yahoo spokeswoman, SparQ's technology can help users "switch apps, Discover, consume content". In short, SparQ technology helps users consume more mobile content. Yahoo is now stepping up the transfer of products to mobile clients, such as mailboxes, online albums, news, Finance and so on, Yahoo also hopes that these mobile products, can increase Yahoo's revenue as soon as possible. These initiatives are in full agreement with SPARQ technology. Since Ms. Mayer took office, Yahoo has embarked on a wave of acquisitions that seem intent on competing for a mobile internet portal. For the last month, Yahoo has acquired Peercdn, a natural language processing technology company like Siri Skyphrase, a music streaming media platform Evntlive. Into the 2014, Yahoo also acquired lexity and other companies. Yahoo's takeover process will be seen as an accelerator for mobility.