Yahoo buys Smart main display, start-up company Aviate

Marissa Mayer, Yahoo's chief executive, said in a keynote speech at the International Consumer Electronics Show (CES) that it had acquired Aviate, a "smart Marissa" start-up that could use smartphones to provide information to users at relevant times. Ms. Mayer said Yahoo could use aviate technology to provide content to users in a "smarter and more personalized" way. For example, she says the main display of a user's smartphone can automatically display a stock quote at the start of the day, allowing users to see stock information without having to open a financial application. Yahoo also published in Tuesday, providing more details: "In our vision, the main display will become more intelligent and personalized to understand the needs of users in different environments, and Aviate will help us to make this concept into reality." Aviate can automatically classify applications on Android phones and intelligently gather them in ' space '. Aviate will be able to use WiFi, GPS, accelerometers and timers to understand the needs of users at different times and automatically provide useful information. This way, whether you're walking, driving, working, or staying overnight, Aviate can learn about your habits, predict the information you need, and use it to make your phone smarter. "It should be noted that Aviate is an Android product." Yahoo said in Post that the company plans to turn the product into a "central part of the Android-based user experience for 2014 and beyond." Aviate has said it plans to develop iOS products before it was bought by Yahoo, but industry insiders expect their products to be limited to Android in the future. Industry insiders also say Yahoo's focus on Android-focused mergers and acquisitions is a matter of interest, especially since the company faces the challenge of publishing a major product on Apple's iOS platform. Yahoo did not disclose the specific financial details of the deal, but said the Aviate team would join the company. Aviate launched a financing round last year, raising 1.8 million of billions of dollars from Highland Capital, the Andriessen-Horowitz fund (Andreessen Horowitz) and other venture capital firms.