Yahoo CFO: Increase the marketing efforts of young people to make Yahoo cool

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Sina Science and technology news Beijing time of May 15, Yahoo CFO Ken Goldman (Ken Goldman) said in Tuesday, Yahoo users are aging trend, the company plans to target the 18-34-year-old youth group to increase advertising and marketing efforts.

Goldsmith attended the J.P in Boston in Tuesday. "Yahoo has lost a lot of what it had in the past few years and the challenge is to get older," says Morgan's global conference on Technology, media and telecommunications. "So Yahoo will focus on the marketing of young users in the hope that the company will be" cool again ".

The company is poised to increase advertising in sporting events to win more young people, but it needs to expand its marketing investment in a variety of media, according to Goldman. Goldman did not provide specific budget or cost data.

Yahoo hopes to reverse the company's continued decline in revenue and user participation in recent years, and to better compete with social networking sites such as Facebook, Twitter and search giant Google. (Ye Jia)