Yahoo CFO says it has invested 18 million dollars in marketing plans

Beijing time October 21 morning news, according to foreign media reports, Yahoo CFO Tim Moss (Tim Morse) in the Tuesday earnings conference call, as Yahoo released last month, a total of 100 million U.S. dollars in marketing plans, the company has now invested 18 million of dollars. According to the plan, the money will be poured into the media in the United States and 9 other countries. As Yahoo is cutting jobs and squeezing other areas of costs to make up for its revenue slump, it is doubtful that such a big marketing plan will be carried out in such a situation.　　In response to analysts ' questions, Moss explained the reason for the marketing plan.　　The following is a dialogue: Q: Can you talk about the reasons behind the marketing plan to make people more convincing? A: In the past few years, we have invested less in branding, and in fact, there is a high correlation between brand value and brand ranking and the money you invest in branding. And I think we're just back on track ... We hope this will not only be an external stimulus, but also an internal stimulus. This is actually positioning us and determining the direction of future development ... Looking to the future, our brand will be more focused on products, and will be integrated with the company. (PEI)