Yahoo has acquired mobile analytics and advertising platform Flurry

Yahoo will buy mobile data analysis and advertising platform company Flurry, then flurry official confirmed the deal. Sources said the deal involved a price between 2.3 billion dollars.

Founded in 2005, Flurry is focused on "optimizing the mobile experience for developers, advertisers and users through personalized advertising and mobile data Analysis Services". Just recently, Flurry has also launched a new video advertising solution for developers. Up to now, the number of mobile applications to the flurry platform has reached 542,000, and has continued to grow.

Flurry has been favored by the capital markets, the company recently completed a round of financing its line reached more than 70 million U.S. dollars, investors, including DFJ and first Round capital, and so on, the previous round of financing was completed in December last year, the 1250 dollars.

Yahoo's takeover is flurry: Yahoo's share of display advertising and other pc-based businesses is falling fast, prompting Yahoo to speed up the pace of its mobile business. Since MUI's arrival in Yahoo, its acquisition moves unceasingly. Among the objects of concern in the mobile business area are Flickr, Blink, Summly, Qwiki, etc. Even so, Yahoo's mobile business is still so small that Yahoo has yet to disclose revenue data or revenue from its mobile business. This contrasts sharply with other internet giants such as Google and Facebook: The two companies have significantly improved their mobile operations over the past two years.