Yahoo launched a search for the son of a web brand today unveiled

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June 21, Yahoo in China set up a separate search portal site "a search" (www.yisou.com), which marks the full take-off of Yahoo China strategy.

"A search" as a new independent brand appears, behind its reliance on Yahoo's independent research and development of YST technology. Yahoo yst Technology, is Yahoo spend money to build, with high-tech content of the Internet search technology. In the past two years, Yahoo has spent 2.6 billion dollars to acquire 5 internationally renowned search service providers: Inktomi (renowned Internet search results provider, MSN, Amazon, ebay search provider), Overture (the world's largest search advertising business provider), Fast, Alta Vista, Kelkoo (Europe's largest auction site).

Despite its world-class search technology, Yahoo China president Zhou still points out that Yahoo is very clear that the future development of the search must be localized, the faster localization, the more depth, the wider scope, in the new round of market competition in the more easy to win the opportunity, in many international search giant, Yahoo's localization strategy is the most determined , with the fastest motion.

Yahoo quickly launched a "search" marks the birth of only a few months of the international top search technology nearly synchronized in China, as early as the end of 2003, the country has quietly sent a technical team to the United States to carry out yst technology training and localization development work. From February 2004 to March, Yahoo China and 3721 right frame adopted the YST technology, replaced the original web search provider Baidu and Hui Cong. According to the internal statistics, in the handover before and after the page search volume and search results have a significant increase in clicks. Unlike in the past, the latest technology usually has to go through the test of Europe and the United States, and then introduce Japan and South Korea and other land, finally to test water in China. This early March this year, Yahoo will yst technology almost synchronized with the world in China, in many internet search giant, Yahoo's localization footsteps first started.

In addition Yahoo fully according to the characteristics of the Chinese market and user habits put forward a series of localization measures: first from the "one search" of the name will be able to feel the rich Chinese flavor, concise and easy to remember. At the same time, "one search" product design fully consider the Chinese users of the Internet search habits, if in the Hanyu Pinyin search, after entering the keyword, will prompt "Whether you want to inquire the specific name, specially applies in the person name search;" In order to improve the "one search" in the domestic response speed, Yahoo decided that the year will be more than 1000 support "a search" The running server arrives at home. The construction of the localization team is crucial to Yahoo China's localization strategy, and many of the project leaders in the YST Global core development team of hundreds of senior engineers are Chinese. Yahoo has formed a complete localized layout in terms of name, product, service and team building.

Experts pointed out that the current global search market is accurate, capitalization, regionalization, native language and centralization of the five major trends. Visible localization strategy of the pros and cons directly about the future search market competition, Yahoo's rapid and comprehensive localization strategy for its future competition in China to seize the opportunity.