Yahoo launched its new homepage in Wednesday

Absrtact: Yahoo's Wednesday launch of the new homepage, the new homepage, Yahoo CEO Marisa Mayer (Marissa Mayer) brings the imprint is omnipresent. For a long time, the homepage of the Yahoo website has been to some extent reflected the

Yahoo's Wednesday launch of the new home page, the new homepage, Yahoo CEO Marissa (Marissa Mayer) brought the "imprint" is omnipresent.

For a long time, Yahoo's home page has been a reflection of the company's dismal situation in some way. The home page looks like Craigslist, a classified ad site, often cluttered up with low-quality ads and poorly correlated content that doesn't reflect the fact that Yahoo is one of the most visited websites on the internet. Yahoo's monthly independent user visits over 700 million people remain a leading source of access to sports, financial and entertainment news for internet users.

Last July, Ms. Mayer took over as Yahoo's chief executive, who has long been a Google executive, widely praised for bringing a minimalist look to Google's search page. Now she is seeking to bring the same minimalist aesthetics to Yahoo, one of the most chaotic websites on the internet.

Ms. Mayer said in an interview in Tuesday that she wanted to make the Yahoo site "novel and dynamic, adding elements that are surprising and can bring unexpected discoveries."

After the revision, the low quality advertisement no longer exists. Ms. Mayer added a Twitter-like news Feed to Yahoo's home page and added a series of content recommended by users ' Facebook friends. Instead of trying to accumulate all of Yahoo's features on the site, the new homepage has highlighted Yahoo's most popular online assets: email and news services, Yahoo Finance, Yahoo Sports, yahoo movie listings and the OMG of the popular entertainment website.

Users can now easily share content via email, Twitter or Facebook, with just a click of the mouse. In addition, they can be customized according to their favorite, although this customization ability is limited. Users can choose to close some features on the home page, such as constellations, stock quotes and sports data. Mayer pointed out that the more users choose to open and close the project, Yahoo's algorithm can become more intelligent, so as to bring users more relevant content.

The revision of Yahoo's homepage is the third major improvement since Mayer joined the company. Last December, she redesigned Yahoo's email service and its once-popular photo-sharing service Flickr. Ms. Mayer said in an interview that this would be the "first batch" of improvements Yahoo would make, and she would then focus on more than 10 or more Yahoo products. Ms Mayer said her next priority would be to add content sources to the homepage. Last December, Yahoo signed three agreements with CBS, NBC Sports and ABC News, and in each agreement, the media companies agreed to work with Yahoo to promote their content and create original video content for the latter.

"We are introducing a new way to welcome people to Yahoo." "said Mayer.

But Mayer is not just about aesthetics, she is betting that turning the focus to Yahoo's products will reverse the company's display of advertising revenues. Yahoo was once a dominant company in the US display ad market, but according to data released by market research firm emarketer, Yahoo's share of the US digital advertising revenue market in 2012 was only 8.4%, well below 2009 's 15.5%. At the same time, advertisers ' overall digital advertising spending has increased. By contrast, Yahoo's rival, Google, has risen to 41% per cent.

"We have to introduce more personalized content and improve product innovation, which will be critical for us to return to the path of advertising revenue growth," Ms. Mayer told analysts last month. ”

The following is a statement from Mayer's official Yahoo blog in Wednesday:

Founded by co-founder Jerry Yang and Filo (David Filo), Yahoo's original name was "Jerry and Dave's Guide to the world Wide Web", providing users with a directory of Web links that helped organize the entire network early in the development of the Internet. After years of evolution, the simple link directory became the Yahoo we know today-the starting point of your everyday habits. Whether you want to see the latest news, or just want to search, Yahoo has always been able to bring you the best experience on the web. And today, we're going to launch a new, more modern experience.

To become more intuitive and personalized, the new Yahoo experience puts all the emphasis on your hobbies. Since the flow of information has become the first choice for Web users, we have introduced a newsfeed feature that allows users to scroll indefinitely to view almost endless news coverage. Whether you are a sports fan or a fan of entertainment, you can easily customize the newsfeed according to your preferences. In addition, in order to make Yahoo more social, you can also use Yahoo or Facebook ID login, from thousands of news sources and friends to share content to find the article you want to read.

Since you come to Yahoo every day to browse the information you must know, we have also introduced a new design application. From local weather forecasts to Facebook friends ' birthdays, you'll always be able to find the information you need. We've also updated some of your favorite features, including Yahoo's editing capabilities and the daily snapshots of popular popular web searches.

The new Yahoo experience is evolving-we've optimized smartphones and tablet users. In addition, Yahoo has become faster because of some improvements.

In the coming days, our American users will begin to see the new Yahoo experience; We are excited to see the user react to the new experience. We will continue to make changes and improvements over the next few months, so today's revision is just the beginning.