Yahoo looks to wearable and other mobile devices

Yahoo is looking to grow in wearable and other mobile devices, the last time the internet star in the dotcom boom tried to turn itself into a world of apps.

Adam Cahan, senior vice president of Yahoo Mobile, Adamkarn that wearable devices such as Apple Watch present a huge opportunity for Yahoo's next year, which can be a new vehicle for existing applications and create a new user experience.

Mr. Strauss-Kahn said he expects Yahoo and the industry to benefit from "huge future growth", including the accelerated use of wearable devices and mobile devices such as the so-called IoT. Through the Internet of things, ordinary household appliances can be connected to the network.

"What we're talking about is a platform that's still on a leap-forward--five times times the size of the past--and the type of equipment is going through a lot of growth," "I did try to see what sensors were on these new devices, and they made us think about the experience," he said. ”

Yahoo is also part of Watch, which Apple is set to launch next year, to develop a version of Yahoo News Digest, a product of the wrist-and-size screen. Yahoo News Digest comes from the application summly that Yahoo buys from the British teenager Nikdaloisio (Nick D ' Aloisio), automatically summarizes the daily news and gives contextual links.

Mr Strauss-Kahn believes Apple "will be a big success" and he is "very excited" about "user usage" and the potential of other Yahoo apps appearing on the user's wrist.

However, he said, Yahoo has not limited itself to a wearable equipment manufacturer, does not rule out the possibility of developing wearable equipment, which will be a rare attempt to enter the hardware industry.

He says software developers are usually "somewhat reluctant to participate in hardware games", but he "never says never" because sometimes they want to get a key feature that a hardware manufacturer misses out on.

Merisamel Marissa Mayer, Yahoo's chief executive who brought the company into transition from Google in 2012, said he was shocked by the fact that few software engineers were developing mobile products because the company still focused on traditional desktop sites.

She appointed Mr. Strauss-Kahn in charge of the mobile product business, which increased the mobile customer base from 150 million users a month to more than 550 million. In the US General accounting standards, in the last quarter, Yahoo created more than 700 million dollars in mobile products revenue, an increase of 100%.

Translator/Marcos