Yahoo Mail is in big trouble

Abstract: According to foreign media reports, Marissa-Mayer (Marissa Mayer) after the helm of Yahoo launched the first new product of Yahoo Mail due to the development process too much haste caused a lot of problems, causing a lot of users dissatisfaction. But thankfully, its usage and

According to foreign media reports, Marissa-Mayer (Marissa Mayer) after the helm of Yahoo launched the first new product-the new Yahoo mail--due to the development process too much haste caused a lot of problems, causing a lot of users dissatisfaction. But thankfully, its use has not fallen sharply.

Yahoo Mail is the most important product. It's in big trouble now. It could be Marissa-Mayer's fault. Last December 11, Mayer wrote a blog post announcing the launch of the new Yahoo Mail. This is a blockbuster message for two reasons:

One, the new Yahoo Mail is the first major product that Mayer has released since she joined Yahoo. Yahoo's board hired Mayer as CEO because it was widely regarded as a product genius. Is she worthy of this reputation?

Second, Yahoo Mail is an important source of traffic and revenue source. But the status of Yahoo Mail is being shaken by the fact that teens don't send emails at all, and adults often look at emails on their phones. Can Ms. Mayer's new Yahoo mail reverse this trend?

In the months leading up to the launch of Yahoo Mail on December 11, Ms. Mayer made it clear in her report that she knew the risks of launching the product were high. She has a high demand for the Yahoo Mail research and development team. The team worked hard, working overtime for months.

This is a huge change for Yahoo's product update cycle. Yahoo Mail last major update took the company 18 months to complete. The latest Yahoo Mail took only four months to develop, with the joint efforts of Ms. Mayer and the Yahoo product leader, Shashi Seth.

If Mayer doesn't exert pressure, all this is impossible. At the end of the product development, that is, "the last 11th hour", Mayer decided that the new version of Yahoo Mail color is completely wrong. It should be designed to be purple and yellow to match the color of the Yahoo logo.

At the time, the designers even threatened to quit and other employees complained, but the work was done-and at a pretty impressive rate.

But now, there are signs that Mayer is rushing to develop the product.

At the end of May, BT, the UK's Internet service provider, announced that it would leave its 6 million users out of the new Yahoo Mail. A BT spokeswoman said the company's users had been complaining about the new Yahoo Mail issue on the BT board for months, but Yahoo couldn't solve the problem.

This is a bad news. But now things are getting worse.

We surveyed 1200 readers and the findings were brutal for Yahoo and Mayer. Of those who have used the new Yahoo Mail, 57% said they were "dissatisfied" with the launch of the new Yahoo Mail last December. Mayer has a reputation for giving priority to users. The 57% statistic and the complaints on the information board may make her mad.

Here are some of the users who complained about Yahoo Mail:

"The message information problem cannot be resolved. If you read a letter email and you scroll to the end of the letter and then want to delete it, you can't find the deletion key. Of course, you can turn off this email, reopen it, and then choose to delete the key, but it's a waste of time. ”

"Sending emails between legitimate and active Yahoo accounts can cause messages to be lost." ”

"I used Yahoo Mail as my main email address. But a few weeks ago, after changing the new Yahoo Mail, I sent it 30 test emails in three days, and 6 emails were never received. I even deliberately shut down the filter settings in the Yahoo mailbox, lest Yahoo mistakenly send my email as spam and filtered out, the result I did not receive the mail eventually. ”

"It has a very slow response. A two-second pause between instructions is a frustrating one. ”

"The new Yahoo e-mail Let me all the information is a week ago, or can not read." The word "error 45" is always on my screen, and the page fails to load. There are a lot of people on the Internet that are reflecting the problem, but Yahoo has so far not solved it. Therefore, I have to start the old version of the Yahoo mailbox to read my collection information. Really failed. ”

"In the new version of Yahoo Mail, I was hacked, more than 500 contacts were all missing." ”

In addition to Yahoo Mailbox development speed is too fast, the cause of Yahoo mail problems may also be in the product development leader of the company--Seth. He's no longer working for Yahoo, and Mayer has ordered him to leave Yahoo this January.

The only good news for Ms. Mayer is that, despite all the complaints, Yahoo Mail hasn't seen a big drop in usage. Yahoo Mail uses roughly the same amount as last year, according to comscore, a market-research firm.