Yahoo Mail promotion in the ECRM marketing

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Marketing is one of the core competitiveness of an enterprise, and network marketing is also the core competitiveness of Internet enterprises, the current WEB2.0 revolution in full swing, which brings the web2.0 trend of network marketing. For the network marketing, in fact, belong to the part of web2.0 is still a lot of, this article attempts to promote Yahoo mailbox by China Yahoo Some strategy search eCRM marketing Shadow, and try from the perspective of CRM to analyze the Yahoo Mail game strategy, I hope to help you.

Marketing has been through the production phase, the product phase, to the marketing stage, and now to the marketing stage. The internet has also experienced a poor and humble to today's information explosion, now is also a user-centric era, network marketing has also entered a 2.0 of the environment. ECRM Marketing is the Internet customer Relationship Management marketing, or you say user relationship management can also, then his marketing value where? Let's take a look at Yahoo's case.

Yahoo Mail in the world to break the capacity limit at the same time, China's Yahoo launched a @yahoo.cn mailbox, after a series of preheating, began a major marketing event----with the major online games business cooperation. Why is it so important to have a seemingly ordinary cooperation? Because the net swims is the industry that the expert sees, Online game enthusiasts are a large group, the basic occupy most of the Chinese netizens. The reason why Chinese Yahoo chooses the net swims to cooperate mainly still takes into account the user mailbox usage rate and the loyalty of the net swims, as well as the factor of community.

Interactive CRM, incentive experience to attract potential users. @yahoo. CN and online games cooperation is active, there is a strong interaction, this is the Chinese Yahoo users and potential users of the CRM process, in this process, online users can enjoy the game in the reward mechanism. This is actually a way to increase the number of active users in customer relationship management, based on the brand name of their own mailbox products, incentive registration, increase the number of logins, users keep cycling experience, promote the effective work through the mailbox, this is a user habits of the process of cultivation, but also to increase the potential users, active users of the strategy.

Online games manufacturers and China's Yahoo win. Online games are community-oriented, personalized, Chinese Yahoo for different games to use different packaging, can effectively increase the participation of the game crowd, so as to achieve good communication with potential users. The benefits of communication with the user is the user's high retention, loyalty. And for the online game manufacturers, not only to obtain a certain fee, it is important that users use a unified mailbox will reduce a lot of unnecessary trouble, at the same time, China's Yahoo marketing at the same time the online business is also promoted.

Analyze user acquisition plans. Clear target users, Yahoo is the key to the success of this event. ECRM structure analysis of customer access first to be clear: what kind of person, what kind of experience of cognition, website visit, whether want to register a free member (goal determination). After the goal is determined, it is necessary to consider the implementation of the program, Yahoo chose the network of people, this group of highly networked, online time, the number of large, so this choice is sensible. The key point of customer acquisition in ECRM is to obtain a large number of stable "potential customers", and to identify potential users. Sending gifts and other incentives can collect more potential user information, to a greater extent, to convert potential users to users.

In fact eCRM and Yahoo's planning have very systematic analysis, certainly more careful than I write, I roughly point out this activity in the ECRM marketing part, intended to express marketing new Way has been China's Internet mainstream enterprise application. At the same time, the author also believes that Chinese internet marketing should be more research on traditional marketing and network marketing differences, find out the value of network marketing, so that enterprises have a great benefit to customers, if it is a marketing company, then the customer concept and change of thought needs a transitional education, ECRM is only a small branch of network marketing, The play of network marketing is bigger and more beautiful.