Yahoo Marketing department will restructure massively

Absrtact: October 22 News, according to foreign media reports, science and technology blog site Allthingsdigital's boomtown columnist Karasvishl (Kara Swisher) wrote in Friday, according to Yahoo's chief marketing Officer Alisastir (Elisa Steele) Friday sent to employees within

October 22, according to foreign media reports, science and technology blog site Allthingsdigital's boomtown columnist Kara SVISHL (Kara Swisher) wrote in Friday, according to Yahoo's chief marketing officer Alisa Still (Elisa Steele) The internal memo, sent to employees in Friday, shows that Yahoo is making a massive reorganization of the marketing department, and that the restructuring will make Steele's future role unclear.

Mr Steele was Bartz by former chief executive Carol Bartz more than two years ago. Steele has been very close to Ms Bartz, who has reorganized Yahoo's marketing arm, but not so much. At the time of Steele's position as Yahoo's chief marketing officer, Yahoo had launched an "It ' You" advertising campaign, but it did not have much effect. Yahoo's brand was hit hard under Steele's watch because of internal unrest.

It is reported that Yahoo's reorganization of the marketing department will still appear to be the responsibility of Steele, will transform the company's existing major market sales functions. "I think we need to bring in marketing decisions, marketing talent and marketing budgets that are closer to consumers and put them in areas that can depend on these vital plans," Steele said in an internal memo. We must further link marketing strategies to revenue growth, sales goals and overall functions. ”

She has been making power more concentrated for years when he was Yahoo's chief marketing officer. But the internal memo shows that in the reorganization of the marketing department, a lot of marketing control will be shifted from Yahoo's headquarters to its business sector. In an internal memo to the marketing team, Steele said she is still going to be the chief marketing officer at Yahoo, but she is evaluating the future role. "My current role as Chief marketing officer in the management team has not changed," she said. However, whatever the future will be my own choice. I'll think about it on my own timeline. ”