Yahoo Marketing masters have sent memos to stabilize morale
Source: Internet
Author: User
KeywordsYahoo chief Yahoo Search marketing strategy marketing team Yale
Beijing time August 13 morning news, according to foreign media today, the source revealed that the Microsoft-Yahoo search cooperation on the day of the announcement-July 29, Yahoo chief Marketing Officer Alisa Still (Elisa Steele) sent a memo to subordinates to stabilize their morale. The company has not been "hollow" and remains as innovative as ever, says Steele. The following is the full text of the memo: Yahoo Marketing Department of all my colleagues: "Yale" (referring to Yahoo) has become millions of netizens to understand the information window, but our pursuit is not limited to this. We are looking to become the center of People's online life, and today's publication of the search advertising partnership with MIT (Microsoft) will enable us to focus on achieving this vision. Our role as an advertising agency has not diminished and must be committed to attracting users and partners to ensure that our brand does not decline. Our consumer marketing team will continue to attract more users to our content, mobile services and apps, and the Business-to-business team will continue to deliver the idea to advertisers: as the world's largest media company, Yale offers the industry's most eye-catching ad spots. Insights Team will continue to carry out industry-leading research activities to promote the development of business; The global PR team will answer a lot of questions about the deal; The brand team will continue to fulfill its mission; The regional marketing team continues to implement the established marketing strategy. In short, this is an opportunity to further enhance Yale brand awareness. As companies promote brands around the world, our work is more important than ever. We believe that our decisions will ensure that the company is more successful and that the company establishes the right market position. It was an exciting day for Yale and I was very confident about our future. Executive vice president, Chief Marketing Officer Alisa Still (Chi Xiang)
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