Yahoo Microsoft cooperation results very little beauty CEO heart Unhappy

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Science and Technology: Yahoo and Microsoft, the two of the world's top internet companies, they work together to reasonably say should achieve good results, but the actual effect is not as ideal as people expected. Powerful union but lead to the more weak, do not know Yahoo present beauty CEO Marissa Heart will have a little displeasure.

Here is a report from the foreign media:

According to foreign media reports, Yahoo CEO Marissa (Marissa Mayer) today at Goldman Sachs Technology and Internet Investor Conference, said that with Microsoft's search advertising cooperation did not bring the expected revenue and market share growth. It is also the first time Mayer has attended an investor conference since she became Yahoo CEO.

"One of the original intentions of cooperation was to increase the market share of two companies, not just the exchange of market share," Mayer said. I am well aware that our biggest business problem at the moment is the number of advertising impressions. ”

Microsoft, Yahoo 2010 to reach a search advertising cooperation agreement. According to the agreement, Microsoft will provide Yahoo search technology, Yahoo is responsible for selling ads on its network. Yahoo had expected that once the full cooperation, the annual operating profit will be able to increase about 500 million U.S. dollars, capital expenditure will be reduced by 200 million U.S. dollars.

2012 was the first growth in Yahoo's revenue since 2008, albeit just 2.4 million dollars more than nearly 5 billion dollars in 2011.

"We need higher revenue generation because we know that the cooperation agreement will lead to higher revenue, and other competitors have shown that similar collaborations can be successful," Ms. Mayer said of the search advertising cooperation agreement with Microsoft. ”