Yahoo moves into social gaming to challenge Facebook

Beijing Time July 7 Noon news, according to foreign media reports, Yahoo will be announced in Wednesday local time agreement with Offerpal, the latter can help advertisers to buy virtual currency for potential customers, Yahoo's willingness to develop social games gradually increased. Industry insiders believe the move should spark the vigilance of Facebook and its CEO, Mark Zuckerberg.　　The most popular and lucrative apps on Facebook are games, but David Cole Patrick Kirkpatrick, author of Facebook effects (Facebook multiplying), says Mr. Zuckerberg is not satisfied. That's why Facebook often suppresses social games, including limiting their access to new users through Facebook channels.　　Facebook's behavior is hard to understand, given that the playfish of Zynga, Playdom and EA are able to generate more than $1 billion trillion of revenue each year.　　As Yahoo's willingness to develop social games grows, so does Facebook's perverse move. In May this year, after Facebook ended a partnership with Zynga, Yahoo introduced the company's popular game Farmville to yahoo.com.　　And Yahoo will announce a cooperation agreement with Offerpal tomorrow. "Cooperation with Yahoo will benefit from the Yahoo Apps platform (Yahoo! Creator Platform) and offer developers alternative alternatives to Facebook, which will be available via Facebook," a Offerpal spokesman said. Credits charge a 30% split. "There is a long way to go if Yahoo wants to be an alternative to Facebook," insiders say. Yahoo's game is not as big as Facebook, and although Facebook has added some restrictions, it is still the easiest platform for viral marketing. But that doesn't mean Facebook can continue to impose restrictions on game developers. (Ding Macro)