Yahoo Reborn: Ms. Mayer tightly Buckle mobile internet

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Previously, Yahoo has been claiming to be a digital media company. This is the first time Mariza Meyers has used such a salutation since he was CEO. "Yahoo, along with all its subsidiaries, is a technology company dedicated to stimulating and entertaining the world," she wrote in a report to the SEC. ”

Since then, Yahoo has been transformed by media companies into a technology company's ambition to officially announce the world. This also confirms a year ago when Mayer first airborne Yahoo, the famous science and technology blogger TechCrunch founder Michael Al Ling's prediction: "This shows that Yahoo will transform into technology companies." ”

Yahoo's revival plan is one of the most watched stories in the tech world, the airborne Yahoo new owner Mayer lives under the spotlight light: She came to Yahoo, gave each employee an iPhone and a free lunch, and built a nursery near her own pocket; she forbade her employees to work from home and personally audited every new recruit. And even Kibaki with Yahoo.

Now, it's a formal change of name. Why does Mayer make such a strategy, how does Yahoo transform? Did she succeed? Before taking office, Mayer received an interview with Michael Al, when Arlington asked Mayer if she could restructure Yahoo, and she replied: "It's a tough job."

From media companies to technology companies

Michael Al a secret: Yahoo turned technology company design even before Mayer arrived. Why did the board pick her? Everything is early signs.

Long before Ms. Mayer, Yahoo founder Jerry Yang was aware of Yahoo's products out of the question, and Mayer's technological strength and enthusiasm for the product is the company's long-standing lack of.

As Google's 20th employee and first female engineer, Mayer spent 5 years leading Google's search products and "user experience" to change the way people browse the Internet while maintaining the elegant simplicity of Google's website. In 2010, she was tasked to take charge of Google's portfolio of local services, maps and location-based services, which proved her a "product genius".

And Yahoo is looking for such a person. For a long time, Yahoo's home page, Yahoo Mail and search business is considered to be Yahoo's troika, has been the main driver of the value system of Yahoo. However, in recent years, the performance of the three major assets has been declining.

In the wave of mobile interconnection, Yahoo has repeatedly missed the opportunity. Yahoo's board wants Ms. Mayer to completely save Yahoo's products, making it a new software product for the WEB, mobile, and everything that consumers will want or need to use at least once a day.

Mayer was aware that she had soon announced that she was "happy to have come to a consumer-focused company". She thinks Yahoo CEO is just a job tailored for herself. Why not? Leave Yahoo home, search business aside, these two business is absolutely familiar to Mayer. and Yahoo Mail to her is not difficult: back to Ms. Mayer in Google's early years, she was responsible for the development of Gmail.

As for mobile interconnection, Ms. Mayer has been pushing to buy Digg and Yelp and successfully purchased Zagat during Google's inauguration. She is also clearly not afraid of Yahoo News, because Mayer led the Google News customization of the development work.

As Michael Al said, Yahoo employs Mayer as a "product" CEO, unlike another potential candidate, Ross Levinson, a CEO who is good at dealing with media issues. So Yahoo changed its name to a technology company, everything seems logical, foreshadowing also early two years ago buried.

Mayer's "Product classics"

In the past, Yahoo has prematurely positioned itself as a media company, causing it to lag behind in the development of key technologies such as search. Yahoo also sells some of its key technologies at very low prices, such as the transfer of a pay-per-click Patent license to Google.

Today, Yahoo is finally clear: the return of technology companies listed. But Silicon Valley's technology companies are developing and selling technologies such as databases, microprocessors, software (i.e., services).

After Mayer came to Yahoo, what new technology products will be launched?

After arrival, Mayer first began product transformation, "axes" is the direction of Yahoo home, Yahoo Mail and search business. But everything is tightly linked to "mobile interconnection."

In a conference call, Mayer pointed out that Yahoo's strategy will focus on moving the Internet, "you can even call it a mobile internet company." "In her view, this is the future of Yahoo and Google, Facebook and other companies are different." Take another look at Mayer's revamped product-last December, she personally launched Yahoo's email version. The status of Yahoo Mail is very important, many users now log on to the Yahoo site is to collect e-mail.

Yahoo Mail supports all system platforms including Windows 8, IPhone and Android. "We redesigned the new Yahoo! Mail, and the speed is that the key users of this release will get much faster mailbox access than any previous version." Ms Mayer said. Moreover, the new mailbox is more suitable for users such as mobile phones and tablet computers.

One months ago, Yahoo's homepage also changed. This time, Mayer personally introduced the official blog. After the revision, the low quality advertisement no longer exists. Ms. Mayer added a Twitter-like News Feed to Yahoo's home page and added a series of content recommended by users ' Facebook friends. The new homepage highlights Yahoo's most popular network assets: email and news services.

Users can now easily share content via email, Twitter or Facebook, with just a click of the mouse. In addition, they can be customized according to their preferences, although this customization ability is limited. Users can also choose to close some features on the home page, such as constellations, stock quotes and sports data. Mayer pointed out that the more users choose to open and close the project, Yahoo's algorithm can become more intelligent, so as to bring users more relevant content.

Compared with the old home page, the new home page design more intuitive and personalized, in the information flow has become the paradigm of the Times, Yahoo New homepage introduced news Information Unlimited scrolling. The user adapts the adaptive design, may adapt the different equipment the access, but is more suitable uses the touch screen tablet computer browsing.

Later, Mayer will also focus on improving more than 10 kinds of Yahoo products. As far as the homepage is concerned, she says, her next priority will be to add content sources. Last December, Yahoo signed three agreements with CBS television, NBC Sports and ABC news, and in each case, the media companies agreed to work with Yahoo to promote their content and provide original video content to the latter.

Mobile Interconnection New Battlefield

Analysts found Mayer was cashing in on her promise to develop new products for mobile devices as much as possible. Although Yahoo's strength in the mobile sector is still very fragile, its independent active users of the number is only 200 million. But Mayer has made up her mind that she even plans to transfer 50% of engineers to the mobile sector.

In terms of the market share of mobile business, "Yahoo must be one of the players." Ms. Mayer points out that Yahoo is facing strong competition from Facebook and Google, which have robbed users of time, technical talent and market value from Yahoo. Two companies. Yahoo is also trying to make a transition to the move, but "the process is very difficult".

So Yahoo needs to build new communications products. Ms. Mayer will use social-sharing sites Instagram, Twitter and Pinterest to help Yahoo build (or buy) social, mobile apps that generate lightweight content products through asymmetric buddy/partner systems. Facebook has instagram,twitter valuations too high, Michael Al analysis, Mayer will be through a lot of mergers and acquisitions, to create new products.

This is true, March 21, the Silicon Valley came to the news. The same day, Yahoo has just acquired a small start-up company Jybe, it is a former Yahoo employees founded by the mobile start-up company; Jybe mainly based on social network data to develop movies, books, restaurants recommended mobile programs.

This is the fourth mobile app company that Ms. Mayer acquired after taking office, with the top three stamped, snip.it and alike respectively. Mobile app developer stamped allows users to share recommended information such as restaurants, music, books, etc. online.

Adam Kahan, senior vice president of Yahoo Engineering products and technology, said the acquisition of stamped was aimed at "creating a new mobile product development Center for Yahoo". Personalized news site snip.it can help users to share and discuss news and video, Yahoo entered, will have the opportunity to "bring social news to a new level." Alike is a location-based recommendation, and its concept is simple: Users can enter a restaurant, bar, café, etc that he likes, and alike will recommend similar places nearby.

Mayer told Silicon Valley's tech start-ups that Yahoo would become an aggressive acquirer. At Google, Mayer was responsible for 20 small acquisitions.

Sadly, Yahoo does not have an open mobile operating system compared to Google. "Our strengths are unique," Ms. Mayer said. "Mayer's idea is:" Let Yahoo be the end of people find content, regardless of the real source of content, as long as Yahoo makes content more relevant, the more people can maintain daily access, but also bring more users to repeat the visit. ”

While Google's services have provided content, Yahoo's solution is to make content more relevant to individual visitors, "allowing users to get the sites they need and keep visiting." The