Yahoo Restructuring Marketing Department: Chief Marketing officer or departure

Sina Science and technology news Beijing time, October 22 afternoon, Yahoo Chief Marketing Officer (CMO) Aliza Stille (Elisa Steele) recently released an internal memo that the company will be a major restructuring of the marketing department, which also makes Stiller's role becomes blurred. Stiller was recruited two years ago by Yahoo. 's former CEO Bartz (Carol Bartz), who reorganized Yahoo's marketing department but did not work.　　And because of the company's continued turbulence, the brand image of Yahoo in Stiller under the management of the continued deterioration.　　Since Stiller took over Yahoo's marketing efforts, it has taken a centralized marketing strategy, but this restructuring will change that by decentralizing marketing decisions, talent and budgets to all regions. Stiller said she will still be Yahoo CMO, but is currently assessing options for the future. Industry insiders believe this suggests she may end up opting to leave. (Si yuan)