Yahoo seo Tutorials

This article is aimed at the three major search engines to do the second part of the website Optimization series. The first part, we are talking about "MSN optimization", that is, how to optimize the site, on MSN to get a good ranking. This article is about Yahoo.

Yahoo! ranked second in the three major search engines, with a huge http://www.aliyun.com/zixun/aggregation/32413.html "> network system." The Yahoo! algorithm is based on the Inktomi algorithm introduced in 2002 and was done to keep Google from using their search results. SEO experts to optimize the customer site, trying to get a good ranking in the major search engines, the algorithm itself will produce a lot of problems, because the Yahoo! algorithm and Google and MSN are not the same. That is, any problem can be solved as long as the appropriate attention is given to the details of that concern.

Factors

If you want to get a good ranking on Yahoo, or any other search engine, there are certain problems that must be addressed. For Yahoo!, these questions are:

Keyword density

Website structure

Reverse Link

Website new and old degree

Keyword density

As mentioned in the previous article, it is unwise to set a keyword density for your site. I say this for two reasons. First, if there is a time lag between writing an article and reading it, a particular number is likely to lead you in the wrong direction. Second, you must analyze your opponent's website and then determine the keyword density that best suits your site. The best keyword density algorithm is not a panacea for everyone, it is also affected by the industry and the type of Web site, so it is necessary to do a comprehensive analysis of the site first.

In addition, the best keyword density will periodically change, so you have to periodically on the original density of the analysis, and ranked in the top 10 of the site to compare to ensure that your keyword density is still the best list. When online analysis, is generally required density can be ranked in the top 10 before the good, not necessarily the first. At this point, you will see a graph like the clock, where two stations are located at the bottom of the curve (keyword density between the 0.5-1.0%), there are two stations at the top of the curve (keyword density between 5.0-8.0%), other sites in the middle of the location. Ignoring the lowest and highest parts, trying to rank the top half of the rest, not the tops, has already been achieved.

Website structure

No search engine is more focused on the site structure than Yahoo. Although the importance of the structure of the site is reflected in many ways, when we ask the homepage and key internal structure to comply with the standards (the rest of us will be 4.24 completely redesigned), it is Yahoo let Beanstalk found that the site structure of the results produced the most significant impact. The Web site structure also has some impact on Google and MSN, but the impact is so subtle that they are likely to be negligible in the fluctuation of search results. However, on Yahoo, we noticed that a three page jump change can be seen on the same day. And no other changes have been made to the site during this period.

Why is the site structure so important? There are two reasons why. One, the station structure determines the page content priority order, also decides which content can obtain the highest priority, first by the search engine to find. At this point, the search engine generally gives the content of the top half of the page code more weight. Second, a reasonable structure of the site, through the use of CSS language, you can simplify the code, reduce the use of tables and so on. The simplification of the code allows the content to be displayed in a more visible position (ie, higher position), so that the search engine will be more attention, naturally, can also get the larger weight of the search engine.

Inward links

Like the other two dozen search engines, in any ranking competition stage, a large number of high-quality inward links with appropriate anchor text are the Magic weapon to win. About the Inward link calculation method, Yahoo and Google about, than MSN is much simpler. For Yahoo to do optimization, link building to consider the following factors: