Yahoo: "Start-up company killer" 38 buy-out companies have closed 31

Foreign Science and Technology website ReadWrite recently published an article that Yahoo is called the destruction of start-up companies. The company has been taking a big, small takeover after CEO Mayer, but there are few effective outputs. Of the 38 start-ups it acquired, 31 of the http://www.aliyun.com/zixun/aggregation/11258.html "> services were shut down, with some innovative products."

The following are the main contents of the article:

Recently, Yahoo has shot again, and bought a start-up company. This time it acquired a 5-member data virtualization start-up, Vizify, which can turn your social media posts into interactive information graphs and videos.

The amount of the deal is unclear and how the team will fit into Yahoo's overall strategy is unknown.

But this is often the case with Yahoo. Since July 2012 CEO Marissa (Marissa Mayer) took over the company, the company continued to launch a large and small acquisition, and thus formed a younger, more dynamic team.

Light 3721.html ">2014 two months ago, Mayer's company annexed 8 companies, including mobile smart main screen application Aviate, Mobile Helper application Donna Developer Incredible Labs, Mobile marketing company SparQ and Enterprise Application Studio tomfoolery.

Products are being chopped down, with few outputs

Yahoo may be able to get new energy from these acquisitions, but it has also been shutting down the products it buys back. Under Ms. Mayer, 31 of the 38 start-ups bought by Yahoo have shut down their services.

As the company plans to close all Vizify products, vizify users will be mercilessly abandoned. The start-up company will give users a full refund and provide process guidance on their website to make "breakup" easier.

SparQ's users are also victims. One of the startups ' services is to provide a two-dimensional code for merchants, many of which are likely to be printed on promotional materials that are still circulating. Unfortunately, those two-dimensional codes are now ineffective--because of Yahoo's takeover, those print ads have become waste.

Donna, the popular virtual assistant, was closed one months after Yahoo's talent acquisition was completed.

The News Digest, Daloisio by Nick De Arroiso, a gifted teenager, Summly just ushered in the fruit of last March's acquisition, and Yahoo has integrated its summly news-reading technology into its own Yahoo News Digest service. And Summly's formerly popular flagship application has exited the stage of history.

Summary: When Yahoo calls to make an offer, startups should run away if they want their products or services to survive.

Attract young talent

The product trend of companies merged into Yahoo is closed, which means that consumers are abandoned and entrepreneurs lose their own products or services.

Yahoo's acquisition has reached 1 billion U.S. dollars, some 1 million dollars. Startups are being brought to a corporate environment that tries to attract young talent but still has a traditional imprint.

However, the situation may be changing. As Quartz points out, Yahoo thinks its traditional technology giant image is outdated. Ken Goldman, Yahoo's chief financial officer, said at the Morgan Stanley investor conference this week that the company is no longer as difficult to attract entrepreneurial talent as it used to.

"There is no doubt that we have lost a lot of talent all the way. Losing them is partly because of our exclusion. When it comes to acquisitions, frankly, startups don't want to be bought by Yahoo. To buy them, we have to pay a ' Yahoo premium ' because they don't want to come to Yahoo. But it's not like that anymore. ”

Move strategy

Ms. Mayer's Yahoo has focused on mobile services, and many of its acquisitions are clearly in line with the strategic route. But it is unclear whether the strategy will eventually return.

Its fearless leader is still trying to revive another more traditional Yahoo strategy-search, just as the company strides forward as a mobile company.

Mayer vigorously bets on the situation search (contextual searches), Aviate most reflect her plan. By Aviate, your mobile phone can understand your behavior and properly present the application you are looking for-for example, when you are on a bus to Sunnyvale, your phone will automatically show you the local weather.

According to a Yahoo representative, Yahoo believes that contextual search will be the future, which is why the company acquired Aviate.

The combination of mobile and contextual search is still in the "honeymoon" phase-there are many big ideas, but there are relatively few substantive executions. If Yahoo is really able to combine mobile services with contextual search, it can bet it is a direct product of one of the many companies that the company has acquired over the past two years-bringing its technology and accompanying recognition to the company.