Yahoo to buy 700 million US dollar video advertising platform BrightRoll

NetEase Science and technology news October 21, according to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> Media reports, Yahoo is planning to spend about 700 million dollars to buy video advertising platform start-ups BrightRoll, the two sides have entered the advanced stage of negotiations.

According to the technology media TechCrunch earlier reports, sources said that Yahoo and BrightRoll have signed a framework agreement, the price of the transaction between 500 million U.S. dollars to 1 billion U.S. dollars, but most likely between 700 million US dollars to 725 million dollars.

Yahoo CEO Marissa Marissa Mayer is facing growing pressure from investors to take bolder steps on acquisitions. Yahoo will release its third-quarter earnings later in Tuesday, when Ms. Mayer is expected to talk about the company's cost-cutting and acquisitions.

Headquartered in San Francisco, BrightRoll's chief executive is Tode Sacherdotti (Tod Sacerdoti), whose advertising platform spans networks, mobile devices and networked televisions. It provides a platform for advertisers to plan, accurately target, optimize, and publish their digital video ads on the platform, while providing publishers with a way to insert video ads into their content. BrightRoll is seen as a formidable competitor to Google's YouTube in the advertising arena.

It is estimated that brightroll last year's revenue exceeded 100 million dollars.

Since its inception in 2006, BrightRoll has financed about 40 million dollars, with investors including Adams Street, Scale Venture, Bank of Letters (Comerica), True Ventures, Trident Capital, KPG Ventures, etc.

(Chun)