Yahoo to reform ad sales model

Absrtact: After Ms. Mayer runs Yahoo, she has been copying Google from senior executives, free lunches and free mobile phones. Recently, this copy strategy has new moves. Yahoo's new chief operating officer Fidel Castro (Henrique De Castro) announced that it will reform Yahoo's advertising sales model

Ms. Mayer, after running Yahoo, has been copying Google from executives, free lunches, and free mobile phones. Recently, this copy strategy has new moves. Henrique De Castro, Yahoo's new chief operating officer, announced a reform of Yahoo's advertising sales model.

Fidel Castro himself, is also Mayer from Google to dig senior executives.

AllThingsD and other websites quoted sources as saying that the future of Yahoo's advertising sales will be based on the vertical model of the industry advertisers.

In the past, Yahoo ad sales in accordance with geographical areas and advertising products to implement layered slicing, search advertising and display advertising separate sales. According to the vertical model of the future, advertisers are divided according to their industry, such as the automotive industry, cosmetics industry, the sales manager in charge of a particular industry, will be able to sell to a certain advertiser Yahoo all advertising products.

According to the new sales model, advertising sales managers who have worked in some areas for years will be forced to come up with their customers ' lists, prompting some Yahoo sales to resign, media analysts said.

However, through the sales model reform, Yahoo is expected to increase advertising revenue in the short term, improve earnings "beauty."