Yahoo will announce its massive marketing campaign this week

Beijing time September 14 morning news, according to foreign media today, the source revealed that Yahoo will be opening tomorrow "Advertising Week" (advertising Week) announced a large-scale marketing campaign to advertisers to publicize its size. Yahoo will disclose details of its marketing campaign at its September 22 press conference.　　It is reported that Yahoo's new chief marketing Officer Alisa Still (Elisa Steele) will be in the interactive advertising agency Mixx meeting the next day, "Yahoo's consumer revolution-the second round," the keynote speech, Yahoo will pull off the campaign's big screen. Yahoo CEO Bartz Carol Bartz at a news conference that Yahoo is different from any other company in the area of Internet display advertising.　　Despite the strife in recent years, Yahoo is still one of the most popular internet companies and a "mobile phone" in the field of display advertising, internet media and network communications. Yahoo's marketing campaign aims to remind people of their brand's awareness and its huge impact, a source said. Other sources also pointed out that Yahoo will continue to convey to consumers, "Yahoo is a netizen's Internet home" concept.　　Yahoo has touted its "internet destination" as a marketing activity that is closely linked to its marketing campaign to advertise its size to advertisers. More than one source pointed out that Yahoo in the advertising market has been "outdated", should invest tens of millions of of dollars in television and print media to promote their brand. "The cost is quite high," said one source, referring to the cost of Yahoo's marketing campaign. "Since the helm of Yahoo Reins, Bartz has been stressing that the company needs to increase its product and service promotion efforts." "We are working on a plan to activate our most valuable asset – the brand, with moderate growth in the third quarter and a big increase in the fourth quarter and next year," Bartz said in a conference call with Yahoo earnings analyst in July. "The brand marketing campaign has just begun, and this is a long-term plan," Ms. Bartz said in a response to analysts and investors ' questions in a conference call. We will activate the Yahoo brand. "(Zhi Xiang)