Yahoo will ignore Microsoft IE10 browser default issued by the Do not trace signal

Yahoo announced in Friday that the company would ignore the "do Not track" (Don not Track) signal from Microsoft's IE10 browser, because it would not reflect the user's true will.

A Yahoo spokesman said in a statement: "Microsoft has recently unilaterally" do not track "as the default setting for IE10, but no longer by the user to choose. We believe that this reduces the experience of most users and makes it difficult for us to deliver our value proposition to our users. ”

The World Wide Web Consortium, browser vendors, and other industry groups have been working on the "do Not track" standard, hoping to help users get rid of certain Web sites and ad networks to track user behavior. Microsoft's approach is most radical: By default, the company automatically sends a "do not track" signal to the Web site unless the user actively shuts it down.

The move naturally angered some online advertisers who accuse Microsoft of weakening advertising and even hindering American innovation and leadership of the Internet economy.

But it is not just advertisers who oppose Microsoft's approach, and the Consortium recommends that the power of the feature be turned over to the user. This September, the developer of the Apache open source server announced that future versions would ignore IE10 's "do Not track" signals. "Apache cannot tolerate intentional misuse of open standards." They said in a statement.

Yahoo's "Do not track" attitude has been a little wobbly. The company began a full deployment of "do not track" support on its website this March, claiming it would allow users to express their preference for precision advertising. However, the company's privacy chief has not been keen on the technology before.

The latest statement suggests that Yahoo seems to be starting to question the "Do Not track" button again. While the company says it supports the initiative "in principle", it is currently lacking standard deployment tools and is therefore vulnerable to abuse.

Yahoo has not made it clear whether the decision will apply to other browsers. The company said it would work with the consortium to launch a "do not track" Standard to meet both user expectations and the best Internet experience.

As more and more Web sites ignore IE10 's "do Not track" signals, ie users are likely to be the only ones who cannot benefit, no matter when industry standards are introduced.