Yahoo will launch a mass marketing campaign next week

Beijing time September 19 morning news, according to foreign media reported today, the source said, Yahoo will announce next week launched a large-scale marketing campaign to deal with the increasingly fierce competition from Google and Facebook. The source said that Yahoo will be on September 22, in the New York Advertising Week meeting to issue a formal statement.　　It will be one of the biggest marketing campaigns Yahoo has ever seen, and the plans are still confidential. Yahoo CEO Bartz Carol Bartz has recently made a series of tweaks to Yahoo's internet assets, including redesigning the Yahoo homepage and partnering with Microsoft for a search business partnership.　　Yahoo is also improving its email and instant messaging products. Bartz said in July that Yahoo will take steps to promote Yahoo's services in the second half of 2009.　　In a conference call, she said, Yahoo will gradually boost its marketing spending since the third quarter. A Yahoo spokeswoman declined to comment on the rumored marketing campaign. Media reports say Yahoo will invest 100 million of dollars in the budget for the campaign. According to Nielsen data, Yahoo's website August in the United States ranked third, Google and Microsoft site ranked top two. (D-Gold)