Yahoo (YHOO) has acquired a start-up company, Ptch, which allows users to edit and mix video on mobile devices, Beijing time, December 5, early morning news. Six months ago, Yahoo had just bought another start-up, and its apps allowed users to make movies using the iphone.
Ptch announced in a blog post in Wednesday that the company had been bought by Yahoo and its website will be closed by January 2 next year. Ptch team in Post said: "We have just a year ago the Ptch online." Our mission is to bring you the best way to make movies and share them on your phone with photos and videos. Now, finally, someone notices us! ”
Yahoo "attention" to not only ptch. It was reported in July this year that the company bought Qwiki at a price of 50 million dollars. The deals are clearly aimed at boosting Yahoo's position in three key areas: social media, mobile and video. In these areas, companies such as Google (GOOG) and Facebook (FB) have built a strong position.
Laura Martin, an American investment company Needham analyst, said the acquisition of Ptch was a "good idea" in a strategic sense for Yahoo.
Yahoo shares rose more than 2% per cent in the New York market in Wednesday afternoon trading after the news.
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