Yahoo's chief marketing officer rejects restructuring and says it exaggerates

Source: Internet
Author: User

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Beijing Time December 6 news, according to foreign media reports, Yahoo's chief marketing officer Winda Harris-Millard (Wenda Harris Millard) in Tuesday, said the industry on Yahoo will be a big change in personnel, the business of large-scale restructuring speculation is exaggerated.

Brad Gallinghaus Brad Garlinghouse, Yahoo's senior vice president, said in a memo that Yahoo needed a massive restructuring and laid off 20%. This is called the Peanut Butter Manifesto (peanut Butter Mani)

Festo's memo says Yahoo's investment strategy lacks dynamism, and advertising growth is slowing, facing competitive pressure from Google. "The rumors surrounding the memo are so stupid that if you remove the name of Yahoo in the Millard, it actually applies to any business," he said. ”

Scott Devitt, an analyst at investment firm Stifel Nicolaus, rated Google stock as "buy" in Tuesday and Yahoo as "Holding (Hold)". For the memo, DeWitt that Yahoo is now a strong enterprise, so there is no need to implement a big adjustment in the management structure. Millard also said that on the whole, Yahoo online advertising business will continue to grow.

Yahoo shares have fallen nearly 30% this year, while Google Rose 17% in the same period, and the standard and poor 500 index rose 13%

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