Yahoo's core online advertising business is still in trouble

June 26 News, according to foreign media reports, although Yahoo's core online advertising business is still in trouble, but its Tuesday annual shareholder meeting compared to a few years ago, the atmosphere seems to be more optimistic. Yahoo CEO Marissa Marissa Mayer also highlighted the benefits of increased use of Yahoo's range of mobile services and higher stock prices.

Ms. Mayer said that Yahoo's new weather mobile application is already 121 countries "top five" weather applications, Yahoo Mail application since last year after the revision of active users soared more than 70%, photo services Flickr last month after the redesign of the days of active users and photo uploads rose by 50%.

"All of our growth will start with our users," Ms. Mayer said at the shareholder meeting. ”

As CEO of the company's third annual shareholder meeting over the years, she has focused on user growth, new employee allowances and deals such as the 1.1 billion dollar purchase of light blogging Tumblr, to show that her revitalization plans are taking root. Since she took office last July, Yahoo's shares have risen more than 50% per cent, better than the display of rival Facebook, the advertising market.

Mayer accepted several product-related issues with shareholders, such as Yahoo Sports's "technical statistics" why there was no live audience data. She said she would pass the idea on to her colleagues. She was also asked why Yahoo Finance had not changed in recent years, and she responded by saying the company was dealing with the matter.

Several questioner points out that, compared with previous years, the general meeting of shareholders this year is somewhat different and more positive. At the time of the general meeting last year, Yahoo was still looking for the new CEO to fill the void left by Scott Thompson, who had been falsified by academic credentials.

Yahoo shares today closed at 24.95 U.S. dollars, rising 3.7%. As of yesterday, the unit had risen 21% per cent this year, better than the 10% rise in the 500 index for the same period.

The rise in share prices is partly a result of Yahoo's Alibaba Group's holdings, but Yahoo's core business is still facing difficulties. Improvements in products such as Yahoo's homepage and email services have not helped to reverse the slide in the company's display of advertising, where both Google and Facebook are gaining share.

Market Research institute emarketer estimates that Yahoo's global online advertising revenue share could drop from 3.4% last year to 3.1%, while Google's share will climb from 31% to 33%,facebook, which will also increase from 4.1% to 5%.

Mayer has bought at least 11 companies during her CEO tenure, including mobile apps developers stamped and Jybe, News Digest Applications Summly, Tumblr, and more. Yahoo is also bidding for another video site Hulu after Dailymotion failed to buy a video site.