Yang: Buying moto is like buying tickets

Lenovo CEO Yang (Tencent Science and Technology map) Tencent technology Louboutin Pool February 26 reported the acquisition of Moto, the first time to build a large-scale exhibition of the association has become a big spot in the Barcelona Communications exhibition this year, almost all media and global operators are asking Lenovo a problem- What does Lenovo want to do in the mobile phone market in 2014? Lenovo Group CEO Yang revealed that Moto solved the issue of patents and brands, as if to buy a ticket to enter the mature market time. Yang said that the future Moto strategy specific situation to wait for the completion of the transaction can be announced. But the strategy is very clear, Lenovo in the PC strategy is the most important thing is to make a breakthrough in mobile devices. Lenovo has been doing well in China since 2010, with Lenovo moving to emerging markets more than a year ago, but it is difficult to get into a mature market. There are brand problems, there are intellectual property issues, there is a problem of supplier relationship, it is because of these barriers, Lenovo felt that Motorola this transaction solves all problems. Once the deal is complete we will be a provider of mobile terminals operating on the global market, including smartphones and tablets. He also revealed how the synergy effect could be achieved as to how Motorola's brands were used. How the product line is integrated and how the organization is being integrated is still being planned. He again stressed that Lenovo would retain Motorola's brand and team, the Moto brand, which was built in 80 and spent more than 200 million dollars in advertising over 80 years. Motorola now has only 3500 people, and more than 2000 of the 3500 people are r&d. Basically in two places in Chicago and Silicon Valley, Lenovo integrates them with Lenovo's existing r&d, offering richer product portfolios and more competitive products. Yang said it was important to buy tickets more than the size of the business, profit or loss. Through Motorola's trading Lenovo bought something to buy, brand, patent status, no patent accumulation of Chinese enterprises to do business in the mature market, first prepared 25% to pay royalties. Motorola mergers and acquisitions can have patent status that is not weak even in mature markets and in any competitor comparison. He cited, for example, Lenovo wants to build relationships with the U.S. at&t, Verizon, Sprint, and T four companies, from scratch it will take many years, from the product validation you have to spend at least a year to access the people's screening list, and then in the business uphill has a long way to go. So it is necessary for Lenovo to leapfrog the development of the way through mergers and acquisitions to get what they want. It is reported that January 30, 2014, Lenovo announced a price of about 2.9 billion dollars to buy Google (micro-Bo) Motorola Mobile smartphone business, and will take full control of Motorola Mobile product planning. Lenovo received Motorola brand, 2000 patents and Motorola Mobile overseas marketing channel system. The current business still requires approval from countries, or it will end in 6-9 months.