Yang Cheng: A seoer webmaster analysis of the development trend of search engine optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In today's society, more and more people start to rely on the Internet to bring the mass of information, a large number of Internet users often rely on surgery engine to find information, access to institutions. Obviously, the internet era has brought convenience to our life, but also caused a certain adverse effects: do not like to use their brains. The huge network information, facing the user needs more and more information, at the same time, a part of false information also began to show in front of users. How to correctly guide the correct information to facilitate the user, which is one of the main ways to achieve SEO.

The internet is a double-edged sword, with the increase of competition, seoer Webmaster has gradually become the leader to hold the double-edged sword. The author Lonely Prince thinks, as a small seoer stationmaster, we are the businessman's forward, show and sell the product for the merchant, thus obtains the survival of this; on the other hand, we are search engine defender, through their own technology and means, so that their site and search engines have intimate contact, In order to achieve the results of the collection of natural rankings. For example, I am a webmaster friend is engaged in behalf of the delivery platform business, the current generation of delivery platform is the grassroots webmaster to make a net profit, one of the main ways, and Taobao guest no two. On behalf of the delivery platform is the grassroots webmaster more dedicated network Service platform. At present, the delivery platform for a long time, become the largest professional generation of shipping, collecting money service platform, but also China's e-commerce sector is the most popular consumer and most influential E-commerce platform. Delivery platform for the business is mainly for the network, webmaster, e-commerce companies, and individual businesses to provide a variety of network profiteering products, competitive products, TV shopping products, sourcing, shipping, collection of goods, free warehousing, product site templates, such as one-stop service. Even so, the generation of shipping platform sites, as well as grassroots Webmaster personal website Competition is fierce, in order to attract users, to achieve click and purchase demand, SEO as an effective tool to quickly let the site get ranked. This shows that, because of fierce competition, SEO talent demand with the growth.

Today, the author of the Lonely Prince that the development and progress of the SEO industry is huge! From the focus on search engine optimization and enterprise marketing, search engine optimization has been developed into a range of different network levels of a special career. Moreover, this profession is very hot! What about the development trend of search engine optimization? As a small webmaster, how to look at the development trend of search engine optimization? This is worth examining.

Here, the author lonely Prince will simply tell, SEO and sem of the correlation. The same is ranked, SEM is commonly used in Baidu promotion, as long as you bid high, you will be able to get good keyword rankings, its effect and conversion rate is not said. However, now many small and medium-sized enterprises in Baidu bidding is unable to fight with large enterprises, more and more favored with SEO website optimization. In the current China's SEO industry can not compare with foreign countries, is still in the primary stage of development, the generally accepted saying is divided according to three schools, a class belongs to the technical schools, whether black hat or white hat, their technical angle is consistent, through research search engines, and to achieve a good keyword ranking. A class belongs to the liberal arts schools, they are not technical origin, may come from all walks of life, mainly through writing (such as soft text) to analyze the Web site, promote the site, but they will also study technology, but not as technical class as biased in technology. The last one is both of the above, set the public home in the big, this kind of seoer nature is the industry's master.

To understand the development trend of search engine optimization, we have to recognize the fact that when you enter a keyword search in any search engine: such as a long time delivery platform, you will get a Search Results link list page, which will have the information you want to get, the average user will click on the top of the information. So many webmaster requirements, through SEO optimization to achieve Baidu home page, but also ranked higher, the higher the technical content. As a results, the development trend of search engine optimization is mainly oriented to strategic development and technical high quality and comprehensive.

(a) User experience as the core, take the road of strategic development

For website optimization, whether it is the quality of the posts in the station, the location of keywords, or the operation of anchor text in the station, from the user's point of view to optimize the user experience as the core is extremely important. At the same time, we must study the future trend of search engines and market segmentation, research the relationship between search engines and users, including the searcher's psychological (user intent) and background. Network marketing strategy in search engine marketing embodiment of the form of research, brand research, as well as the actual needs and strategic planning research. Search engines can eliminate a lot of things, only the same is eternal value, that is the user experience. User experience as the core, take the road of strategic development is the inevitable choice of webmaster.

Ask, as the generation of shipping platform of the leading representative of the era of delivery platform for a long time, if not follow the user experience, do not meet the needs of consumers, can become the Internet another beautiful scenery? Can become the majority of grassroots owners scramble to sign cooperation after the object? I think the answer is no!

Two) SEO Strength for the protection, take the road of comprehensive technology

The author Lonely Prince thinks, as a seoer, no strength is a lie, that is nonsense. No matter how big our ideals are, must be based on the fundamental, to study and analyze some basic search engine algorithms and possible factors, study the advantages of different site framework and page layout factors in search engine optimization, research host domain name and other non-mainstream factors influence, research map and Web page structure influence, Study the arrangement of keywords and content. Only a comprehensive grasp of SEO technology, to be able to easily, talking about SEO site construction will be very good.

In short, the author lonely Prince think, whether you are rookie or master, no matter what industry you are engaged in SEO, you must clearly understand that the development of the SEO is bound to hot up! If you want the industry to share a piece of soup, then you have to learn to understand the search engine, but also to understand the site, understand users, This can be better for the development of the search engine, at the same time conducive to the development of the site, improve the user experience, from which to realize the real value of seoer.