Yang: Creating the next generation mobile internet ecosystem

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

December 18-19th, the second Cngi Engineering Technology Forum and the International Summit on Mobile Internet held in Beijing, the vice Minister of the Ministry of Industry XI, China Mobile Vice President Shaho, the vice president of the Chinese Academy of Engineering Hequan, as well as major equipment manufacturers, terminal manufacturers, Content service providers attended the meeting and gave keynote speeches.

The following is the transcript of Yang, Alcatel strategic director of Shanghai Bell.

Yang: Distinguished guests, experts, good morning!

The title of my speech is "building the next generation mobile internet ecosystem". These two days our Congress is more focused on the integration of the Internet and telecommunications networks, this topic talks a lot, front also has many guest to do the introduction, I today's content more wants to say that the internet has many advantages, from the mobile network, from the telecommunication network speaking, how we learn some good superiority, the Internet good place, the complementarity, To be able to better provide operators and users with fast business, to meet their needs, this is what I want to talk about today a major content. I am mainly divided into two parts, a part of the trend of the entire industry and we see the characteristics of the Internet convergence, some industry status. The second part wants to focus on the ecological system of telco Web2.0.

First introduce the market background, market background I do a simple summary, we see the development of user demand for personalized demand, a large number of information needs, a variety of needs are also changing, and from the user, they want to be able to use any terminal, through any network, In fact, there is a high demand for the integration of the network, which can be convenient and easy to get consistent service anytime and anywhere. With the network of IP, with a large number of intelligent terminals, such as the iphone and other operating systems out, the bottleneck of the phone terminal is gone, the whole, it should be said that the bottleneck of network integration has ceased to exist. We can see that the Internet and telecommunications business between the infiltration is also becoming more and more obvious, in the past few years we can see more telecom companies and internet companies to work with some Internet services through the telecommunications network to the telecommunications users, in fact, from another point of view, actually, in the last year or two, Maybe Internet companies are also working with telecoms companies, to provide some telecommunications services to users of the Internet, for example, there are two examples, one example is the iphone provides, to Facebook users, through the telecommunications network to send messages to each other, not just through online contact, In fact, through the telecommunications network, the virtual world through the real telecommunications network can be linked together. For example, there is also a service called 3D life, this is an online community, it and BT launched a joint, so that two of online virtual characters can also be connected through the real communication network directly, so we see the penetration of the business has become more and more close. Combining the above trends, we can see that the trend of telecom and Internet integration has become irreversible.

Network Fusion We can actually see some new features, the first feature is called Forever "beta" version, many internet business model, in fact, can be in a very fast speed, or even one months, a few months, a few weeks a few days can be quickly online, this business can immediately see whether it is good or bad, If the user doesn't like it, it can be upgraded right away, so the whole business lifecycle will be very short and the business will be rolled out very quickly, which is actually different from the rhythm that our telecom network originally introduced. We say that the telecom network may push a new business short 6 months or 1 years, long may even be 2 years, so the network integration is actually the life cycle is the characteristics of China. The second feature is called Open source Synergy, these two days we also speak a lot of open source concept, rely on a business or limited company to do the new business is actually not enough, we need to put a lot of social companies and creative individuals in an open ecological environment, we create business together. The third trend we see is the middle and long tail of business and diversification. We may be the carrier of the original business is a killer business, such as text messages, ringtones and so on, the future is really looking for a killer business may be more difficult. Because now people's demand for the business is not dozens of, hundreds of need is thousands of, tens of thousands of, hundreds of thousands of a variety of business, so said in the long tail trend is very obvious, telecom operators to do their own development is actually a certain degree of difficulty, because after all, too many kinds. So the overall integration has the above several characteristics.

In terms of integration, we see the future of the business network will also have these roles, relatively speaking in an industrial chain with such a number of roles in the company will appear, of course, one may be operators, everyone, in the industry chain in different aspects of concern is not the same, for example, from the operator's point of view, Hope to fully explore the network resources, for example, from the perspective of advertising agencies, because we know that the future of the telecommunications business may not only be the front-end charge of the business, there are many businesses will be the back-end charge of the way also concentrated in, this time need and more advertisers and advertising resources to cooperate with customers. But the advertising resources of customers concerned about the new media, can you help me to do more accurate delivery? Another point is that from the end user side, the end user just said, users need more and more differentiated services, because there are a large variety of new business. From the content provider's point of view, in fact, the future of a variety of more business, the long tail of the business, but also to sell the content of a lot of new channels and opportunities, they also want to see these new opportunities. From a business developer's point of view, because we talked about the previous telecommunications business may be a small number of companies involved in the future with the long tail trend, a large number of new companies will enter the business development area, so for business developers, he hopes to shorten the business development cycle, reduce the threshold of technology development, Ability to quickly develop business. How to meet the needs of different parts of the whole industry chain? To this end we also proposed to telco Web2.0 a business model, so we believe that telco Web2.0 is the next generation of telecom Internet integration of the ecological environment, which we will do a focus on the introduction.

This picture basically tells us what is Telco Web2.0, in short, we want to be able to open up the resources of telecom operators, and some IT resources, such as the IT industry, the Internet industry resources and capabilities, such as Google Map, Facebook's information can be combined to create new business models, create new businesses, and use Web services to target different customer groups, business users, individual users, home users, Different user groups can create a new business jointly developed by more developers, this basic is telco Web2.0 simple concept.

There is a chart here that reflects the difference between Telco Web1.0 and Telco Web2.0, which is the type of business, the Telco business is relatively small, but in Web1.0 In the case of Web2.0, there are many kinds of business. So the trend is that the miniaturization of the business is actually very important. Who else created these businesses? In the era of telco Web1.0, more telecom operators and a handful of SP created, in the era of telco Web2.0, in addition to operators, there are SPS, there are more of this we call the middle-end business developers. To explain briefly, we have defined the development of the middle end of a number of large-scale internet companies, or some large enterprises, they have some development capabilities of the company, the long tail of developers are often small development companies or even individual developers, they may lack a good group, But with great innovation, new business can be developed. It should be said that in who to develop the business, there should be more developers to develop the business. So we see that the future of innovation will be more from the long tail. This refers to what kind of market we develop our business. In telco Web1.0, the market for development is focused on the telecommunications network and some specific target markets, but in telco Web2.0 inside because our developers, our business is actually by the whole industry not the company, a variety of companies developed, so we have the conditions can be targeted to any market business, so this is very different. In the future, these people are both business developers and users of the business. In addition, how do we do business? Perhaps many times in the telco Web1.0 era, is I think, I come to make money, more from the carrier or SP point of view, in the telco Web2.0 era, may be more said I open up some business capabilities. They will think about what we more people want to say about what our consumers want to do to create what new business we are together to provide new business and gain business income. This talks about how to fully explore the network of these business resources, network capabilities.

Actually as telco Web2.0, there are already a lot of companies abroad, a lot of big leading operators have started to try, we have a few examples here, one is BT, in fact, BT is the world's first to do business capacity open, it was in the 07 Q1 has launched a project, called the Web 21CN, When they were in July 08, the size of the developers had reached 15,000, actually a very large group. In addition, like Orange, the world's nearly 20 network resources through the form of IPI to developers to use, it offers called Orange Creator shop, because they do not have a good channel, he will also engage in a similar online business supermarket, like Taobao online, There are all kinds of new business, all kinds of fun things for consumers to choose. Also, like Vodafone, there is a lot of network resources available, as mentioned earlier, they will be two virtual characters directly through the real network, including the Italian telecom, so we see that the ability to open the network, in fact, in the global operator's industry has become an important trend. So we think that Telco Web2.0 more emphasis on voluntary operation, we have not only a good highway, we have a lot of valuable network resources, these network resources can be limited, controlled open to the entire development community, through such a resource operation, Can create more new value for operators.

We believe that Telco Web2.0 is actually a very important key point in support of operator transformation, and we believe that Telco Web2.0 platform because it can effectively meet the business needs of the small trend, can quickly develop new business, can also create an open source environment, can attract a large number of developers to do development, in fact, is very consistent with the Internet and telecommunications integration of an important trend and characteristics. In addition telco Web2.0 has also considered the industry a consensus, we see many leading operators are already doing this work. Alcatel-Lucent actually had a new CEO in the second half of the year, and he used to be BT, the CEO of British Telecoms, He has joined Alcatel-Lucent, which is also a great emphasis on Web2.0, and he said in his earlier remarks to investors that he believes that this interaction and ubiquitous broadband in Web2.0 will actually affect people's lives in the future. We see two key aspects of telco Web2.0, one is Internet company, the other is telecom operator. The biggest advantage of internet companies is that they are innovative. Business model also has a lot of advanced places, but its shortcomings, because we know that the Internet is the best of a network, its user quality, business service quality is not well guaranteed, may be the billing system is very deficient, may be the certification system, Network is not very reliable network and so on, the internet actually has a lot of shortcomings, but these shortcomings is precisely the advantages of telecommunications network, telecommunications network to the quality of service assurance, telecommunications network itself has a very powerful billing system. The telecommunications network includes authentication, and the overall security is not very good, so how to combine the advantages of these two networks is actually the next most important strategic transformation of Alcatel-Lucent. Because we are the world's leading provider of mobile communications equipment, we are also a very important strategic direction for Alcatel-Lucent in the future.

Here's an introduction to the ecosystem of telco Web2.0. When talking about the ecosystem, there are several development elements that need to be analyzed simply. Market demand and content, we have done development must meet market demand, therefore, the market demand determines the application of the content, from the whole market, if the market segmentation can be divided into individuals, households and enterprises, each market segments have different needs, so that the diversification of demand in the future is a very important aspect, How we can develop the corresponding demand for different markets is very important. Another point is that the future of the application of the killer level will be reduced, the future of the business is to show the trend of the long tail. From the network point of view, the operator's network resources actually operated for so long, accumulated a lot of network resources, this is very valuable. Operators of the network are all the business has a good billing system, so this is the operation of the network is a very important resource.

Operators in the development of the time, not only to consider the front-end charges, but also to consider the possibility of the back-end charges, so that the whole new mode of advertising, including advertising mode, funding marketing methods integrated in the network construction, the future is also need to consider in. From the application development product aspect, the application user will also become the developer, therefore said the future developer will be very many, the middle end developer already has the relatively large-scale Internet company or the big enterprise, they can completely put many telecom's ability directly in some of own business, Small and medium developers because the relatively possible user base is not so large, or no user base, so it may be the operator to cooperate with him, can help these developers, to do a supermarket application way, can better provide to target customers. We see that every link in the entire ecological chain actually has its own value, so it is actually a very important aspect to construct a very effective telco Web2.0 ecological environment.

As mentioned earlier, from an operator's point of view, operators have a large number of existing network capabilities, this network capacity is not limited to our traditional network ability, in fact, there are a lot of network capabilities can be dug, such as our QS, how to target the needs of each user, for different business Qs, how the Business protection , such as billing system, how to be able to the business system has a good charge, there is a content distribution system, because we see a lot of companies to put a lot of video content, as a nationwide to build their own pop, the content of the distribution is actually can be opened as a capability. Therefore, the ability to open a wide range of open, of course, a wide range of open capacity, there must be a good control, is how we ensure that these capabilities are open, not some companies do some illegal use.

This is telco Web2.0 business model, in this business model there are so many important links, first and foremost is the telecommunications operators, operators have the resources and network capabilities of these networks. In addition, like advertisers, advertisers, we talked about the future of a lot of business may take the way back-end charges, so the involvement of the advertiser link is very important, we have the end of the developers, have a long tail of developers, as well as end users. In the whole industry chain, the middle of the link, is telco Web2.0 's operator is a very critical role, and its main role should be closely integrated with the operators of the entity, the main role is to operate the network resources of operators, while providing Web2.0 network platform, this platform may be for the end of the developer, can be more open to the API, but for the long tail of developers to do more, to do the development interface, to do a A simulated operating environment, and so on, to reduce the threshold for new business development.

In terms of profit model, all network resources, if provided to the middle-end developers or the long tail developers, will need to pay the user fees, such as our current text message, a may be a dime, the future may provide the information to receive two cents, or provide billing, or provide content distribution, Each one is actually going to be a kind of money to provide out, Telco Web2.0 operators gain business income in this way. Another kind of income is advertising, we're in a system like this, now that our business audience is small, we need to be very clear about who the different business types are and what their preferences are, so they can create the conditions that will give our advertisers the opportunity to deliver accurate marketing.

The main thing to emphasize here is that Telco Web2.0 's operators are actually playing a very important role, targeting advertising agencies to provide them with more accurate target customers. For telecom operators, the telecom operators to provide a resource marketing channels, mainly to do the operation of network resources. For content providers, as a large number of new business development, there will be more new business and new applications, these applications also need a variety of new and legitimate content, so that content providers provide content opportunities. For application developers, you can provide application developers with access to network resources, ultimately free of charge to reach the end user channel. Finally, with the operator billing cooperation, can give the application to provide a very good third-party security payment guarantee.

Telco Web2.0 Ecosystem is a resource operation as the main core, for business developers, users, content innovators, advertising agents to provide a trading platform to truly achieve from resource provision, application development, service sales, the use of payment to service value-added integrated ecosystem of the healthy ecological environment.

http://www.027adsl.com Webmaster Feeds