Yang Fu Hai: How to do e-mail marketing and promotion

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In fact, e-mail marketing now has a lot of related articles on the internet, a few days ago also saw Lou wrote an article, but nevertheless, but are only superficial, not in-depth. At least that's how I feel, so today I think we need to talk about email marketing.

First, let's look at the benefits and advantages of email marketing. Advantage one, low cost. From the point of view of collecting emails, collecting emails is very simple, copy and paste, and I'll tell you how to collect emails. From a technical point of view, as long as everyone on the Internet will send e-mail, no technical staff, this I do not have to talk about. Advantage two, the message as long as the delivery of accurate, customer conversion rate is very high, far more than other marketing methods to be much higher, according to statistics, more than 85% of online retailers believe that the most effective e-mail marketing, followed by the search engine marketing, once again to the affiliate marketing. Other ways of marketing, let alone. Therefore, this low cost, the conversion of high e-mail marketing has become the most popular mode of marketing at the moment.

Now let's cut to the chase and formally see how to do email marketing. e-mail marketing is divided into licensed e-mail marketing and unlicensed test email marketing, and unlicensed email marketing is a spam message that people often say. A lot of experts and scholars are not in favor of unlicensed email marketing, which involves a lot of word-of-mouth marketing and so on, I will give you talk about Word-of-mouth marketing when the analysis of the reasons. I personally also prefer to license the test email marketing. But in the actual promotion, especially some new websites, have to use unlicensed email marketing, a lot of time is also forced. Next, I'll tell you about the unsolicited test email marketing and licensing test email marketing. For unlicensed test email marketing friends biased friends skip to see Licensing test marketing on the line, there are questions very welcome to discuss with me.

First of all, let's talk about unlicensed email marketing, no matter what kind of e-mail marketing, nothing but the collection of email, write content, send email process. It's just a different way of doing it in the process. Let's take a look at the email collection of unsolicited test emails.

There are four methods of email collection for unsolicited test email marketing.

The first method, through search engines, now have a lot of software can search a keyword, and then collect a lot of emails everywhere to TXT file, you can Baidu such software.

The second method, through the establishment of the website collection, assumes that our website is selling clothes, you can first collect some large clothing related forums and such websites as the Business-to-consumer. Then collect emails through these websites. Of course, this way to collect two kinds of methods, the first is through manual collection, this way to collect email quality, high quality email conversion rate is high, but the speed is slow. The second is software collection, and when we browse a website, the software collects all the emails from the page. The principle of the software is very simple, the content returned by the requested URL, and then the regular expression to match the line. If you need it, I'll write one for you sometime.

The third method, which Lou in his blog also mentions by collecting email addresses in spam, is that we receive spam in many cases, which are often sent to a lot of people, and we can get email addresses from them.

The fourth way is to buy directly, and now there are a lot of e-mail databases online. We can contact these merchants to buy. Of course, this method is the most direct, the accuracy rate is also the worst.

OK, we've got the email address through these methods. Next we're going to start writing. Perhaps a lot of friends will ask, this directly to write my promotional content on the line, there is nothing to say. If that's what you think, it's a big mistake, even if you have an email, and the emails are sent to the other person's email, but they don't open it, what's the use? Others see is the advertisement mail, the direct deletion is finished, therefore, this also has many skills.

According to the relevant authoritative data statistics, open reading Mail has the following several situations, know or trust the sender, this accounts for 75%, previously opened your email, feel that your email is valuable, this situation accounted for 50%, your mail title attracted readers, this situation accounted for 30%, discounted information in 20% , promotional information accounted for 15% (this percentage is still falling). From this statistic, it is not hard to see that the proportion of people who trust senders to open emails is the highest. So we should pay attention to the reader to trust you when writing the headers. I summed up, the following several titles open rate is the highest, I only want to make a start, I hope you can summarize more and better title. First, invite class headings. Second, holiday blessing category title, and other news bulletins, electronic magazines and so on. Special remind everyone to eliminate a few titles, the first promotion, now we look more tired, see this kind of email directly deleted. Second coupon. I am a webmaster network as a small example. For example, now that Father's Day is up, send it to my Email:yangfuhai (at) foxmail.com (i) (at) for the purpose of preventing search engines from searching my email to send me spam, the title we can write. Yangfuhai, webmaster network wish you Happy Father's Day! If you can, you can also add some reading messages in the title to read the reader what benefits, but not too high profile, to plain some.

When the title is written, we can start to write the email content, and I suggest you use some HTML design to make the reader feel more comfortable and authoritative (at least that's it). Can add some pictures inside, but not too much, 2-3 is enough, the best logo, the picture too much open will be very slow, if the picture can not show the situation that this email is greatly compromised. At the same time the HTML design of this email should not be more than 500 pixels, if too wide, some content readers can not see.

Once the content is written, we will be able to send emails. If you are not allowed to try email marketing, it is recommended to use several accounts, 163 registered several, 263 registered several, Gmail registered several, Yahoo registered several, Foxmail registered several, 21CN registered several, QQ mailbox registration several, Sina and Suho are registered several, This is almost enough for you to use, not enough words to register, anyway, is free.

Next, we start to talk about licensing test email marketing. Licensing tests are a lot harder than licensing tests, and there are a lot more skills, because the licensing test is a user who allows you to send an email.

As with unlicensed email marketing, the first step is to collect emails the same way. The method of collecting email is only collected by our own website. This generally requires our website has a registration function, users can fill in the user email and other information. So when registering, we must give the user a reason to register. For example, by registering our website, you can receive the latest product information, preferential information and promotional information. Let's take a look at what the old American website says.

"Subscribe now to Web Marketing today, the Internet ' s most popular internet Marketing e-mail newsletter and join over 100, Subscribers.

I ' m including three free e-books this can download and read:the Web Marketing checklist:31 Ways to Promote Your ITE Website Design decisions Your Business'll Need to make, and making & Marketing E-books, each worth $-ju St for subscribing. No catch. We respect your privacy and implies sell or rent our subscriber lists. Subscribing would not result in the more spam! I Guarantee It! "

The idea is to sign up for their free e-magazines, and they will provide you with three of millions of e-books worth 12 of dollars for free, while keeping your emails open. They give you something valuable, that's why. Web site is http://www.wilsonweb.com/you can go to see. The trick is to assume that we're really offering three e-books worth 12 dollars, just like the old America. We should also send in batches, not once to the user's hands.

When our site has a certain number of users, we can send email, about how to attract readers to read your email can refer to the above method. Need to pay attention to the time, may often, we send email to the user's junk mailbox, so many times, the title we can change, such as a friend think I wrote the article also can, he read my article, title we can write directly: "Yang Fu Hai: How to carry out e-mail marketing and promotion" , so that, even in his junk mailbox, he would read my mail as he saw it. Moreover, we should pay attention to the format when writing the content, in the mail header we should write this "this is not spam, the reason you received this email is because you registered in XXXX xx month xx days of our website Yang Fu Hai Blog (or read our mail), If you do not want to continue to receive this email, you can click here to unsubscribe. The word "Click here to unsubscribe" is a link to the unsubscribe message. Give the user a choice, otherwise this email and spam will be no different.

If you think this email can only from the Word-of-mouth, can only pull the user, still can't develop new users, we can modify this, the title is the same as "Yang Fu Hai: How to carry out e-mail marketing and promotion," the message was written "This is a message about Internet marketing, The reason you receive this email is because you registered our website Yang Fu Hai's blog (or read our email) in xxxx xx month XX day, or is your friend forwarded to you, if you do not want to continue to receive this email, you can login to our website unsubscribe. "At the same time, write at the bottom of the message" If you think this email is useful, please forward to the friend you need, we are very grateful. However, you can only forward it to your friends to avoid being treated as junk mail. "So we can put email marketing, Word-of-mouth marketing, viral marketing cleverly assembled together."

Finally, remind everyone. When you send a message to the user, first send a letter to themselves, read it carefully and then sent to the user. So as to avoid some careless mistakes. Of course, only through these methods is still far from enough, in the mail mailbox there are a lot of things we need to go deep and understanding. For example, follow-up email marketing, e-mail registration conversion rate evaluation, unsubscribe rate evaluation, unsubscribe reason analysis, mail delivery rate, mail open reading rate, mail reading average time, mail link clicks and so on and so on things need in-depth and understanding. Since I was just blogging, I wrote very rough. There is something wrong with the hope that many people put forward, together with progress, in the future Bowen career, I will give you to share more marketing and promotion of knowledge.

Yang Fu Hai Personal Blog article Origin: http://www.yangfuhai.com/post/3.html

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