Yang has a deep understanding of the company's strategy

Recently, Lenovo Group chairman and CEO Yang Yang on the company's strategy in-depth interpretation, and talked about Lenovo's attitude towards innovation. Yang believes that it is wrong for the internet to replace all thinking. The following is a summary of Yang's views:

1, the Internet to replace a generation of thinking is wrong. At present, Lenovo is transforming into internet marketing, such as setting up digital Marketing, such as paying attention to fans and setting up Le Pink Club. However, Yang also stressed that although there is no internet thinking in the current era certainly not, but if the internet thinking to replace everything is wrong.

The reason for this conclusion is that Yang believes that even in the internet age, similar to production, manufacturing and other processes need to be done, and the layout of the industrial chain to do a good job can eventually win.

2, innovation and efficiency should be balanced. At present, some manufacturers choose the charge operation, the other link outsourcing mode. Yang said Lenovo's model is to compete with rivals by doing a full value chain. The PC era has proved to be effective because it can guarantee quality by being involved in production. Lenovo will continue this pattern.

3, there are 3 areas of innovation, including product technology innovation, business model innovation and management culture innovation. The example of Lenovo technology innovation is eggplant fast transmission; The most typical example of a model of business model innovation is the creative introduction of a dual business model to deal with Dell's competition and its continuation; the innovation of management culture is to add new elements on the basis of existing culture, such as Lenovo's recent integration of pioneer into the corporate culture.

4, to target Apple and Samsung. It is hoped that the number of smart terminals can exceed the previous two companies, while in the area of innovation to improve.

5, 2013 intelligent terminal sales broken billion no problem. According to the data, Lenovo sold more than 54 million terminals in the last six months, including the first time in history to break 30 million. From the current situation, the completion of the annual sales of trillions of targets no problem.

6, Chinese enterprises have 2 opportunities, one is the Chinese market is big, won the Chinese market is ready to enter the world, such as financial reserves, capacity reserves. The second big advantage is the advantage of China's resources. The greatest advantage of this resource is the resource advantage of manufacturing. In fact, the second advantage is why Lenovo has been building factories all over the country.