Yang Pei resigned, the network of great changes to the ending

In less than a year, China's luxury electric-goods network, which was invested by Macy's in the past year, has undergone dramatic changes, whether it is corporate management or operating mode. Jiapin founder, CEO Yang Peifeng formally resigned.

With the news of a Yang Pei resignation, the great upheaval of the net has come to an ending. About this change Jiapin net official as well as Yang Pei I give the argument is somewhat vague, evasive.

Recently, there is a jiapin network before the staff to hunt Cloud network, told the great changes in the net before and after the more insider.

1, Yang Pei is resigned, the new CEO Chen built

Yang Pei not volunteered to the next array, but the net performance did not complete prior to investment Fonmessis department store commitment. And Jiapin operation has many problems, Yang Pei blame, is the board dismissed. The investor has already airborne the new CEO, Chen Yujian, and has already made an internal announcement.

2, the commodity channel has the serious problem

There is a large number of withdrawal orders and rejection. On the one hand, the quality of the product has problems on the other side and a large number of brush false orders caused. "The tracking of a channel data, from the next single to six months after tracking, the actual remaining including the orders are not dispatched, only about 30%, the others are withdrawn and rejected." ”

"Six months have not shipped orders, the purchase of goods channels have serious problems." ”

3, blind pursuit of promotion resulting in inventory backlog

Promote too quick success, the pursuit of VC goals, too multi-channel fake orders exacerbated inventory pressure. "All I can see is work for the data," he said. Not that the actual work is not done, but focus on the performance. You look around, now the real money for electricity dealers in addition to Taobao sellers, there are a few real, gener on the problem.

"Brand positioning, product selection, channel selection and logistics speed are related, but directly lead to the appearance of dire results is inventory is too large, this also and Taobao is not the same, is a backlog, not all waiting to sell." ”

A large backlog of inventories has become a huge stone on the network of Jiapin.

4. Internal corruption pockets

There are five departments responsible for the commodity channel, some of which have their own pockets. Weak regulation, there are commodity channels for people to exploit the corruption of their own pockets, the more the purchase of gray income more. Jiapin Network Management monitoring vacancy.

5, the management too heavy sales scale

Managers, including Macy's, blindly pursue sales and set high performance targets for management. The management, in order to complete the task, tried every means, at all costs. This is also an important reason for all kinds of problems of jiapin network.

6. A round of layoffs last year

The first round of layoffs was launched last year. But the company's compensation for departing employees is in line with the labor law, even some rich. Not planning and blind optimism, the expansion of the people did not fight after the battle, employees have to take high salaries, resulting in excessive operating costs, the last can only choose to lay off.

Jiapin Network was established at the end of 2009, the founder of Yang Peifeng and William Dong, is the first in the field of domestic electrical business in the real sense of the famous special selling site. He has received a huge investment of 15 million dollars from Taishan's Angels, pine and capital, Intel Capital and Macy's. The aim of this article is to show some experience and lessons for the business people of the electric industry. (Tipeng)