Yang: Speeding up computational innovation and promoting industrial change

Speeding up computational innovation and promoting industrial change China is the source of confidence in Intel's transformation. Yang, president of Intel China, the popular iphone and ipad have brought new rules for the game of personalized interconnected devices--"centered on experience", but they are not the ultimate form.　　Personalized Internet equipment will continue to innovate and evolve, today we see the smartphone, tablet computer can be said to be still embryonic, the show has just begun. We believe that the direction of the future is to achieve a continuous, consistent interactive experience and resource sharing for many personalized Internet devices--this is the vision of "interconnection computing" and the direction in which we work with industrial ecosystems. The future will be the era of multiple products, multiple forms of equipment coexistence, any single device is not enough to solve the user's diverse computing and experience needs.　　Many of the products and applications we see today will continue to evolve, and market demand will drive continuous innovation in the industry. Never underestimate the potential of computer innovation "is the computer outdated?" "This is a question that I have been asked frequently in the last 10 years. After long-term development, the computer industry has entered a period of mature and long-term steady growth. It should be clear that computers are and will be the basis for personal computing. Globally, more than 1 million computers are sold every day, and more than 1 billion people already have computers, but there are 2.2 billion people who can afford computers but haven't bought them yet.　　Computer performance and a wide range of integrated applications have created a dominant position, and computers are still the preferred platform for consumers and business users to work, learn and entertain. 30 years ago August 12, the world's first personal computer based on the Intel 8088 processor was born. Recalling the history of the computer, there are two important nodes--around 1995, Pentium processor and CD-ROM function to bring the world into the multimedia computer age; 8 years later, in 2003, the introduction of Centrino mobile technology made wireless internet a modern lifestyle.　　Today, the computer industry has entered a very healthy and stable growth era, the user's strong demand for personalized experience, so that the new changes in computer form and experience to a critical point. The Ultrabook, which Intel has just released, is designed to be a new standard for the next generation of mainstream mobile computers in a way that will continue to improve the performance of computers and the best experience of tablet computers. It will bring rapid responsiveness, extended endurance and a higher security experience, but is more lightweight and sophisticated-equipment with a thickness of less than 21 mm and a mainstream product price of less than 1000 dollars.　　Based on communication and common expectations with partners, Intel hopes to upgrade 40% of consumer notebooks in the market to Ultrabook by the end of next year to meet the needs of mainstream consumers and business users. Ultrabook's standards are constantly evolving and improving, and our industry's innovative potential for computer product form and experience effectiveness is not lowAnd the pace of innovation is fast. Imagine that by 2013, maybe every one of us would buy a new computer, more than half of today's notebook thickness is thin, better to meet the needs of the work, more convenient to move to carry, at the same time have a very good experience--such as touch screen, that is open, always online, with first-class graphics performance and visual effects.　　It should be stressed that there is no ultrabook there is no tablet computer, for users of different personalized needs, the two devices will coexist. Speeding up computational innovation and promoting industry transformation chip industry is the cornerstone of computing industry. At present, the development trend of chip industry is SOC, namely system chip. With the help of Moore's Law, the system chip will integrate more functions into a single chip to better exert the efficiency of highly integrated transistors. Intel has conducted extensive research and accumulated a great deal of practical experience in this area.　　We hope that in the near future, we can design and produce innovative products for the traditional PCs, and also provide a powerful computing power platform for the next generation of mobile computing. Personalized equipment from the bottom chip to the hardware system, and then to the operating system, middleware software applications, etc., is a typical vertical integration mode. Intel's biggest advantage is the ability to provide a consistent computer architecture for personalized computing devices, ensure interoperability between devices, and support multiple operating systems, and users will have more options. In addition to the production of chips, Intel will provide partners with a large number of software, service support, but not their own integration of all the experience effect, but open cooperation, so that different manufacturers of products, different operating systems, the same application can be run. The future Ultrabook will even have two operating systems, and can seamlessly switch between each other to achieve the requirements of the experience effect.　　So we talk about experience effect, the function of software will be the key, this is the whole software and hardware ecosystem together face the challenge, need us to accelerate the response together. China is the source of confidence in Intel's transformation I feel that the development of multinational companies in China has gone through three stages. In the 1990 's, it is bringing the world's advanced technology, products and business models to China, and the domestic industry is basically a follow-up growth model. After 2000, multinational enterprises have increased their research, production and purchasing investment in China, which is the stage of deeper cooperation and development. Today, multinational enterprises must fully study and accord with China's national policy, industry direction and the needs of local users.　　A lot of new areas China is leading and leading, and seizing the opportunity to establish a strategic direction for the future products and business in China will be the trend of winning the future. Industry is changing and Intel is transforming itself. Looking back around 1985, Intel successfully transformed from memory to microprocessor business and developed into the world's largest semiconductor manufacturer in the early 1990. Intel is entering the turning point again today. Over the past few decades, Intel's global strategy has been based on America's largest market. Today, Intel's transformation will take more account of China's market factors. WeAfter next year, China is the world's largest consumer market for computers, and China is also the world's largest market for mobile phones, televisions and the Internet.　　Intel's long-term success in China is not only to better meet the market needs of Chinese characteristics, but also to establish close cooperation with the Chinese industry, so Intel is actively and rapidly upgrading China's strategy, to strengthen personnel training, optimize organizational structure, support China's industrial upgrading and other aspects of the deployment. At present, the global industry shows the trend of integration, adjustment and change, the pace of technological innovation, industrial ecosystem is being reconstructed, standing at the crossroads of industrial transformation, Intel is accelerating the calculation of innovation, to a clearer technical blueprint and product roadmap, is committed to promoting industrial development, China's market opportunities are undoubtedly the source of confidence in Intel's drive to transform the industry. From the breakthrough manufacturing technology to the Ultrabook PC experience, Intel will always be at the forefront of change from the promotion of China strategy to the acceleration of the product roadmap. We look forward to working with our partners to strengthen confidence, explore change, innovate across, and embrace new opportunities.