Yang Wanwei: How to use video to promote marketing

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In many network marketing methods, can be said that the use of video marketing is a good way to do, in the internet there is such a word "can see the video does not look at the picture, can see the text without reading", which shows that many people like to see the content of video and pictures, Then as a marketing staff whether to consider for the enterprise as a video marketing promotion? Also, is the video site traffic is big, the weight is high, we search some information on the Internet, search results page There will always be some video site information, such as Figure 1, then the enterprise how to develop video marketing? There are legal methods and precautions ? The following author and you talk about this topic.

Figure 1

What is the Enterprise Video marketing promotion?

What is video promotion?

In short, it is to video as the carrier, through the video to add appropriate promotional information, will be a variety of video clips in various forms on the Internet, to achieve a certain promotional purposes marketing means.

What is video marketing promotion?

Simple to understand is that, through a certain marketing planning, the strength of the enterprise, customer witness, brand commitment, service concept, after-sales service, such as the positive dissemination of the content through video display to achieve the support of enterprise marketing, improve corporate image, corporate credibility, persuasive methods.

Ii. planning ideas and key points

First set the target.

What is the specific goal of planning this video marketing? Is it used to promote brand influence? Or is it to show the principle of product, production base display, process principle explanation? or to address the concerns of potential customers?

Analyzing Users

Have a clear goal, then need to analyze the user's natural characteristics, user preferences, internet habits, like in what video platform to watch content, like in what channel access to information, Internet Exchange platform such as in the industry site, forum, focus on the point and content of what? What are the problems or what do you want to know about the enterprise? Based on the results of user analysis, we can know the focus of the promotion and dissemination of the platform channel, according to the user's problems and confusion to organize the content of the video.

Organize video

Video must be original content, there are planning each video has a theme, the video must have a bright spot, can solve the user's confusion or problems, or can have a harvest, or more or entertainment so that everyone happy, indirect do brand communication.

Third, how to make video content?

It can be said that most of the small and medium-sized enterprises, in doing video marketing campaign has input budget is not much, then we can do-it-yourself, recording clips

1. Record your own video.

Use the recording screen software, video camera and other recording software or tools to record professional video, after recording the video, you need to clip the video later, add watermarks in the video or implanted advertising information. such as wedding photography companies, in the customer witness, you can use the camera to the customer's evaluation are recorded, recorded content such as after the feeling before the shooting? The service evaluation of the wedding photography enterprise, the effect of the finished shot to meet the expectations of their own expectations and so on, after filming the clip, plus the Web site, QQ, telephone, micro-signal and so on. Of course, in the video enough time, can be edited into a comprehensive customer praise video, combined with the company's website, the company's activities to disseminate. Like the education and training industry to do the most video marketing, the operation method is the early recording of a large number of basic courses for free upload to target users to see, so that can spread a large number of potential users, if users feel valuable, want to learn this aspect of content, then the first time to think of who? who will we find? The answer is obvious, Of course, we can put their own habits analysis through, to our marketing planning promotion is helpful.

Recommended tools: Clip tools: Camtasia Studio7, video screen tools: Video experts, Camtasia Studio 7, Adobe Captivate 3.

2. Download video

In the domestic or foreign video sites download popular or business-related video, the local use of software to the video watermark.

Recommended tool: Beaver Nest Converter

Iv. How to promote video?

1, video site

In the major video sites submitted video files, such as Youku, 56, cool six, Tencent, Sina Video, Sohu video and other video sites

2. Social networking Sites

The video file collation through the Lee Weibo, SNS, QQ space and other social networking sites sent to their fans, friends, you can also have fans, friends to help you reprint the video.

3, Forum, blog

In support of video playback of the Forum, blog posted video posts or blog posts to choose a strong correlation of the site, otherwise published video posts will be managed to delete.

How to optimize video?

Video content after the major video sites released, also need to optimize the video, this is what others often say SEO video optimization, such as the title of the video, tags, introduction and other cloth into the keyword, video title as far as possible reasonable out often more than a few keywords, even account name can be related to the key words, to natural cloth into the keyword, Do not deliberately heap into the keyword, need to stand in the user's point of view to reflect the user's search habits, which is more conducive to video users to easily search, bring accurate flow, increase the intensity of the luminosity.

can also be appropriate brush a brush flow, the higher the flow of users will be clicked on the opportunity to increase. This can find the navy, you can find your friends, students to help you click the video.

How to improve the video audit pass rate?

1, the content of health, must be legal content, not to attract people you violate laws and regulations, or to play the content of the edge;

2, content advertising should not be too serious, advertising information to a reasonable, natural implantation, need just right on the line;

3, the advertisement watermark as far as possible leave QQ number, mobile phone, website, micro signal;

4, video title, content and profile must be consistent;

5, as far as possible to join the album, albums than individual video weight high;

6, the choice of upload time, midnight upload video through a greater probability;

7, after the video through the audit can be the title, Introduction to modify, you can add contact information, title plus long tail words.

Using video to do SEM promotion tips: How to use more than 10 times times the number of video or even 100 times times?

Preparation: First prepare 10-20 different headings for each video, according to the need to optimize the long tail keyword, extract 30 keyword tags, the label by different permutations and combinations, each video will have a different title and title.

Then on the platform to launch the promotion mission, let Granville guests in the upload video free to choose the title and label, but must not repeat, using their own account to upload video submission, such accounts, different time registration, different levels, different IP, different title and title description, This effectively prevent video site to our video deletion, after the successful release of the video, reached one or more video can be expanded to 10, 100, 1000 different.

Want to do video promotion of the Operation method is a simple few steps, 1, clear objectives; 2, analysis of users, 3, organization planning video; 4, prepare video files; 5, submit video; 6, optimize video files. In the promotion of the time can send a small amount of money to find Granville guests to help you publish video, of course, do a good job video marketing video content is the key, good content is related to their own business, the user valuable content. We do video marketing, the pursuit of quality, rather than quantity, quality conversion will be high, do an effective network marketing promotion.