Yang Wanwei: How to spread the encyclopedia quickly?

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Encyclopedia refers to an open, free web encyclopedia on the Internet, designed to create a Chinese information platform covering all areas of knowledge. Baidu Encyclopedia to emphasize the user's participation and dedication, and fully mobilize the power of Internet users, the wisdom of gathering hundreds of millions of users, and actively communicate and share (note: definition source Baidu Encyclopedia)

Wikipedia promotion is simply to use the encyclopedia platform to build brand words, business Word or company name has been created by the encyclopedia entry to promote the method, so as to enhance the brand and visibility of enterprises and corporate image, most companies believe that the content of the encyclopedia is very authoritative, users also believe that the content of the encyclopedia, The current mainstream encyclopedia platform has Baidu Encyclopedia, Search Encyclopedia, Sogou Encyclopedia, Interactive Encyclopedia, Wikipedia, and so on, which Baidu Encyclopedia is the highest market share, Baidu to promote the role of: 1, improve the authority; 2, auxiliary sem; in fact, the encyclopedia is very simple to promote, remember two points, the first is to create new entries, The second is to edit the existing entries, the enterprise is commonly used to create new entries, but to successfully pass the audit is not easy. Need some methods and skills, then, the author of Baidu Encyclopedia to explain, the following exchange the author's promotional experience.

First, how to do a good encyclopedia promotion? (Take Baidu Encyclopedia as an example)

1. Self-built entry

First search the search engine encyclopedia for the name of the entry you want to create, to see if the entry exists, if you do not click to create an entry. Then understand the encyclopedia to create the terms of the entry, start to create the content. Finally fill in the reference, submit entry into the audit phase, through the encyclopedia will be displayed.

2, edit have the entry

Search to promote the relevant entries, click the Edit entry (PS: Some entries need to level more than 4 of the account can be edited, if not to Taobao to buy a, only dozens of dollars, modify the contents of the entry, in the content of the embedded text, picture advertising information, typos Shizhing information, you can add reference links.

Second, how to edit the creation of Wikipedia entry easy to pass the audit?

1, edit or create a new entry can not have obvious advertising information

The content of the entry must be readable, objective, and the sense of the term to the user to professional harvest, not like just advertising push, the author suggested that the general company name entry needs of the organization's content are: Company summary, company profile, corporate culture, organizational structure, products and services, corporate development summary, the company's major events, Company location such is to give users to understand the company and the entry has a certain readability easier to pass the audit; general product entry needs to be distinguished product introduction, product principles, the use of products to achieve the benefits of product development, the use of technology, the use of raw materials, acquired knowledge and technical support patents, authority or successful customer cases, etc. These content is more valuable, but also conducive to product brand dissemination, but also the content of user needs. If it is the brand entry will focus on the introduction of brand, brand concept, service concept, brand vision, service groups, brand history and other content.

2, the use of good Baidu Encyclopedia editor assistant

Through the above understanding, the content of Wikipedia requirements are readable, objective, to use the written language, the expression of professional, but many friends said, how to know whether to meet these standards? In fact, is very simple, Baidu Encyclopedia editor assistant effective Assistant Enterprise Promotion staff to edit the entry, we need to make use of the tools provided by the official, first create the entry , to create a page, the choice of words suitable for their own goals, you can create, in the editorial content, if there are not conform to the norms of the local editor assistant will have a corresponding hint, just to be prompted to do more.

3, if the original entry, then need to be better than the original

There's nothing to say about this, but if you've already created an entry, then we need to organize better content than the original entry, such as adding more complete content, or modifying advertising information, typos, better pictures, modifying outdated content, or misleading user content, Must be modified after the original entry appears more professional, more readable, more objective, and the content of the editorial must be absolutely relevant to the entry.

4, pay attention to the training account level and pass rate, help create the entry and edit the passage rate of the entry

The level of the account number and the pass rate, is to help create terms and edit the passage rate of the entry, then we as a promotional staff, in the work of the need to pay attention to and, if the energy is limited, it can go to Taobao to buy high-level and through the high rate of account editing, create a new entry, so recommended use.

5, edited some entries need to change the IP

Baidu Encyclopedia is the record IP address, if the same IP edit or create too many entries, it is easy to be considered advertising content, impact through audit, if the company is fixed IP, you can buy a VPN tool for IP.

6, first issued the authoritative information after the encyclopedia

This is a worry, time-saving method, I believe that the editor of the Encyclopedia friends know that the general encyclopedia does not pass the reason is that the lack of authoritative reference materials. Authoritative reference refers to such as Tencent, Sina, NetEase, Sohu, 21CN and other large media reporting articles to qualify as reference. Then we can according to this point, to find these news release media, send 1 to 2 news reports, released content on the release we need to build the content of the encyclopedia, after the successful release, after a few days to create encyclopedia. Hint, Taobao has many such generation news media merchants, this operation requires a higher cost, need to release one or two news reports.

Summary: The enterprise does the encyclopedia promotion is necessary, but wants to need to pay attention to the matter control good, many tries, submits, many ponders the summary, certainly wants to do the marketing promotion through the encyclopedia needs to the copywriting plan and the Good Copywriting Foundation. If you are only creating a company or brand product entry believe that these experiences can help you!

Author information: Yang Wanwei National Certification Network marketing Division, tips: This article by the Yang Wanwei original, I mainly engaged in network integration marketing planning, marketing-oriented web site planning, Network Marketing operations, I blog http://www.yangwanwei.com, please keep this copyright information reproduced