Yang Weiqing: The network advertisement will begin to transform the effect marketing trend

July 24 Afternoon News, the 2009 ChinaJoy China Games Built-in Advertising forum held in Shanghai, Eric Consulting Group President Yang Weiqing in today's speech, said the economic crisis on the way internet advertising put forward the challenge.　　He believes that Chinese internet advertising will increasingly turn to the effect of marketing trends. Yang Weiqing said that most of the ads in the United States from search engine advertising, accounting for 44% of the share, China has not yet reached such a level.　　He cited data that the entire first quarter of the network advertising market share fell 25%, brand network advertising fell 40%, the overall decline of 25%, the second quarter of the data has been significantly improved, from these data, the economic crisis on the internet in a very traditional way to invest in online advertising methods also posed a challenge. "In fact, a lot of big companies find that they don't vote for these banner, not to invest in traditional forms of advertising, in fact, its brand impairment does not have a very significant impact," he said, these advertisers choose to invest in brand advertising is the main inertia, rather than the full effect of marketing to put the advertising form. " Yang Weiqing said that the entire network advertising industry will be increasingly to the effect of marketing trends to transform.