Yang Weiqing: The next 3 years Stationmaster's entrepreneurial opportunity

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Yang Weiqing: You webmaster, we will start in the afternoon, because many guests will bring a wonderful speech in the afternoon, there are interactive links, in addition to the guests to discuss, we will give you the webmaster left more interactive time to participate in the discussion. The head of our company website department also came, my proposition composition is three years webmaster entrepreneurial environment and opportunity. In fact, three years, five years or how much time there is no clear restrictions, but said as I personally, we now have a certain amount of research on the internet has accumulated, I said today that the things Eric did can help everyone what busy.

Our company now has more than 60 people, in China is almost the largest Internet research institutions. We do market research, on the one hand, with the Webmaster learning, improve our technical terminology, we have a technical method to study the Internet technology, to provide some technical support for the research. In addition, we have just put our website unified to one of our name is Eric Net, we also have a number of online economic meetings a year, and there will be new websites, including our new Iris, to provide some of the more new Internet industries, about entrepreneurship and making money on a variety of information.

Our research areas include web advertising, search engines, digital entertainment, mobile value-added space and mornings. Our customers are mainly large companies, including Sina, Sohu and Baidu, we have a relatively large team in Beijing to provide them with research and data support services. I used to participate in a number of other webmaster activities, but also hope to be able to provide personal webmaster more data support and research support.

    first I want to talk about the market analysis of personal websites, before I tell you about one of our products called Iusertracker. Our product has been prepared for more than 1.5, what is it? It is called Netizen user behavior Continuous detection, we actually install a small software on the Netizen client, give this netizen pay money, through this netizen all behavior detects him whether the software uses or the Internet uses. Why to study from the end of the Internet, because it is not a separate website for our research institutions, we want to study all the behavior of the Internet users. We get a result through a rigorous process including recruiting, including a model weighting ratio. This result does not include Internet cafes, because we do not know the Internet cafes men and women and income, our income is free. First of all, we can detect the user all the use of software behavior, this is called large class, we can see the network browsing, we have a total of more than 100 million Internet users figure, of which 99.9% of the people are to the Internet, in fact, the use of communication in one months, the use rate is 96%. Audio and video playback rate is 92%, security protection is 85%, office software is 84%, as well as the download tool is 81%, a variety of services are now using a higher probability, such as peer-to-peer reading coverage of the total rate has been to 36%. This data represents how many people are using this software service online. The internet is only part of it, we know timely communication, now QQ has become China's network industry, another Microsoft, we are very afraid of it, because it has a very large resources.

    We also read a reading of the use of time, that is, we have a lot of parameters, I also intercept a part of the value of the analysis. I'm red. This part is called per capita reading effective use time, that is to say, the person on the Internet, his internet browsing is how long, one months of 1700 minutes. Even if the newsletter also has 586 minutes, including audio and video player software, including the Storm audio and video like we speak and the listening is this category. The security guard use time is shorter only 27 minutes, but the resident time is longer. We have a monthly total running time, this total uptime security protection class software is very high. Together, for a market research company we are still more in-depth study of Internet users in the end all the behavior is what, that is, the behavior on all computers. What is the behavior of all the websites we visit on the Internet? We can also see that there are a lot of categories, we have all the Internet services divided into 120, 130 categories, all kinds of, may be here for the webmaster do is also one of the categories we belong to. I've got two boxes in it, one is a daily average number of people, followed by a single page effective browsing time. It's more important to us, we have been studying is exactly which site good and bad, that is, how viscous, for all sites we can see the average reading effective browsing time, total add up is 647 minutes, the following for web search, one months a user has 40 minutes in the use of Baidu, Search engines like Google. One months can see the following email, blog has 66 minutes, like it, digital information class download software services. For a user, he only spends seven minutes downloading software in one months. Video sharing classes, such as potatoes, these sites are long, and now the average person reading effective browsing time has been more than 18 minutes. This is representative of the average, because some users he may be one months just to come to this site once, these are also belong to this category of users, of course, some users a long time, some users time is short.

    before to tell you are some of the industry data, we usually do not see, we through technical means, through the purchase of user's privacy to obtain user data. The following is a specific site, it is likely that everyone in this site is also here, because we are now actually testing the data has hundreds of thousands of, large decomposition of the site is also 6,600. We can see that this is what I chose a class called Community dating, we can see the monthly coverage of the number of Baidu, MOP, tianya these monthly coverage of the number of people have a data. These data users can not cheat, there is no way to cheat on these, because there are a lot of personal webmaster in order to improve rankings, there are some cheating means to quickly improve rankings, there are some commercial websites also use cheating means to improve the investors to their own recognition, but for us we are more rigorous way to audit their own model. Community class Site How do we rate it? We can see, for us, the user one months, or that each day your independent user count is very important. But one of the most important data is my red box, which is called reading effective browsing time, is a netizen he visited you in one months total cumulative time is how much? Our time is not the page open time, is your page window as the current window time, he is in seconds, so these data are more accurate. We can see that the ranking of Baidu, Mop, Tianya as the first few files, but I follow the viscosity sort has not been so, viscous sort of the first is the Kaidi network, the second is China search, this and has undergone a great change before, his users are not many, but his user experience to do very well, His user stickiness is doing very well. I have a website marked red called China Search, just ranked second, now ranked sixth, because I only selected a woman, I can study the female netizen she online monthly effective browsing time stickiness how, that is, Chinese search inside male comrades like more things, so he will cause such a ranking change. From our own point of view, women like the most viscous or Baidu, candy, such as the community. For our system, now in China advertising agencies and large Internet companies are using the system to explore his partners, such as his brand advertising should be cast on these sites, including some alliances are also concerned about our data evaluation of some of the large web site, Some small website data is not very sufficient in our place, but the extremely big website has some examination index to be able to check out this website is not the valuable website. Today's theme is to tell the individual stationmaster, why I said so many things before, as a commercial website, it has the value of light, many personal sites in order to improve their IP and volume, he used some is not able to effectively improve the user stickiness means. But in terms of commercial analysis, we already have a different approach in China that canLook at the real stickiness and commercial value of each site, which means that no matter how good or bad you do, whether it's a big or small site, we can see it through third-party data.

    We'll talk about how the Internet will change over the next three years. In the United States recently popular such a word called communitainment, if you as a commercial site you do is related to such a cross word products, the site will still have a very big success possible. The second call Videonline, we talk about video, always online, including rich media, this includes audio-visual, now Baidu MP3 can also download directly, there are many people's habits more and more change into rich media things, but online direct use. The third is about Focusprofessional, the website is becoming more and more specialized. Here are some more related to the personal site, there are many, we will be back in the forum to answer different questions. Eric, as a company, we have about 20 researchers, and we have forty or fifty annual reports. For personal website, why do you want to do personal website? Why do personal webmaster do personal website? One is the benefit, one is the interest, fame, but also includes some of his personal development ambitions, can let personal webmaster gain the power of development. Personal site has a lot of classification, we simply divided into information consulting, entertainment, E-commerce and so on. The history of personal web sites also has several stages, we talk about 2000 before the main body of the home page rather than personal site, 2000-2002 personal site began to develop early. From 2002 to 2004, personal websites have already begun to have some advertising benefits, and have gained good returns. But in 04, because of government regulation, many personal websites were regulated by the government. To this year I think is a new stage of development, whether the old webmaster or new webmaster to join, already have some good model, whether it is huajun or graph, is both name and benefit. There are many successful sites we know in the business model and future development is a certain advantage, relative to a lot of personal webmaster he seems to insist, he put a thing into one is related to their interests, another one is his perennial personal insistence. The internet has a word called "the remainder of the king", a lot of things you can always insist, to provide users with services, netizens will give you more extended value.

The profit model of personal website, we all know network advertisement, member income, mobile increment and electronic commerce, have so several relatively large income module. We've had some investigations before, we know that advertising revenue is more, and some, especially the software class to accept donations, fund-raising is also more, there are some membership fees, E-commerce ads, unlimited value-added advertising, some virtual image, especially in the community among the income will have some. E-commerce on the personal site will also have a relatively large way out, because we as a market research company, we look at the United States market E-commerce is very developed, in China, like Taobao is really too big, many other E-commerce enterprises and not very good development. But the United States you find a very small E-commerce site He also has his own customer base, he also has a very alarming volume of transactions, for personal webmaster, he may have his own Taobao open a shop, there may be his own E-commerce site, E-commerce in the future will have a more substantial development. Including this word will actually not be hung in the name of the Internet Association, or under the E-commerce Association, but also indicates that the user directly buy E-commerce behavior-related, there will be many profitable way out.

Personal site for personal development, one is accurate positioning, the establishment of quality content, the second user-centric, improve the user's structure experience, one months users will stay on your site for how long, these data will be very good to help large enterprises including personal site improvement experience. There is also an increase in access, the choice of High-quality high-quality Network Alliance, the four is the quantitative team, to commercialization, but also to make a better company. We need to make more accurate positioning, and constantly study some suitable for the public Internet services. For many personal sites, or hope to find their foothold throughout the Internet, and this is not a short-term foothold, but a long-term foothold, is the future you can have 35 years of development strategy can also be formulated, can go to long-term for this strategic goal of the site construction, personnel reserves, to carry out the exploration of the proceeds.

    Eric Although we are a consulting firm, we look at all the companies in the country, we think we are the largest, because all the consulting companies we have free report and free data are the most. We have a few things that you all know about, I'd like to repeat, for example, on our website, we can see that there are 233 free reports in the lower right corner of our website, although some reports are not very detailed, but we give many of the best reports to many personal websites, including the relevant internet interest, But those who cannot afford to report are free to spread. We also have a Alexa data interpretation, now we have their own data, we will change this site is not hung Alexa market data site, for this site will also be a lot of formal network economy has a ranking, in fact, Alexa data and the Chinese Internet actively combined interpretation. The third one we offer to you, we have in the previous period, by our colleagues mainly to do Eric Nets, Eric Nets we want to play as an expert station, whether it is online advertising or build stations, all in the network economy is related to the above we share, our focus is mainly on how to do the site well, How to do the user experience well, how to make money related work well. Fourth, I also made a chinaventure website, this is for the development of a certain size of the company to find investors, to understand the risk of a certain focus on the database, the database is free. We can see at the most right IDG has 191 investment projects, Intel is 60, what they are concerned about, we have very detailed free data for your reference. So for us, we have business services, but personal sites, we are more willing to provide free support, to help people achieve career success. Today my module is here first.