Yang Wenjian: A detailed analysis report of the "three big giants" of China's Advertising Alliance (i)

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Advertising Alliance is 99.9% Webmaster's food and clothing parents, even Sina Portal is no exception. Today we will give you a detailed analysis of the Chinese Advertising Alliance, "three big giants": Google Adssense, Baidu Alliance and Ali mother Taobao Guest, and Yang Wenjian operation of the 58-day pay Union (www.58ad.org). The analysis content mainly has the Advertisement Alliance superiority, the advertisement alliance disadvantage, suits what station launches, puts on the alliance successful case.

Google Adssense Advantages:

In the Ad league, the first to let it go when the Google adssense,google Adssense is in all CPC click on the highest unit price of an ad league. Rely on Google's technology team developed adssense AD matching System. And Google search powerful influence to absorb a large number of AdWords advertisers, basically make every kind of legitimate sites can accurately match the relevant ads.

Adssense can accurately match directional traffic to AdWords advertisers, allowing advertisers to bring the maximum conversion rate with minimal clicks. Accurate ad matching allows AdWords advertisers to flock to the auction, thus raising the Adssense click Price. Google's anti-cheating ability and accurate ad-matching system, and Google's development of a large number of AdWords advertisers are adssense to become one of China's most influential advertising alliance.

Adssense provides picture ads and text ads, Yang Wenjian test results are text ads than picture ads more clicks, adsense choose the form of advertising is mostly text. The advantage of text ads is to make the Web page look neat, user experience is good, at the same time, text ads and site content Seamless, the general Netizen is not clear which is advertising, which is content.

At the same time, Google is a United States company, not in the United States, citizens do not have to pay taxes, all advertising fees can be placed in the Xiang, after adssense open to support UnionPay's renminbi account to say another.

Google Adssense Disadvantage:

1 The settlement process is too complex, the cycle is too long

Adssense The biggest disadvantage is that the collection process is too complex, account full 10 U.S. dollars, Google to determine the identity of the webmaster, through the telephone verification and address verification, address verification needs to apply for PIN code, from the other side of the Atlantic Ocean Flying Pigeon book a 6-digit PIN code. Sometimes up to 3 months are not received, and later changed from Google in China, the situation has improved.

The advertising fee is 100 U.S. dollars after the end of every two months after the settlement, before also from the United States to send a cheque to come, about two weeks, Adssense first collection on average half a year. Get a cheque to support the cheque for the big bank to withdraw money, which makes many in the small city webmaster particularly depressed, but fortunately once a month into the big city reason.

When I started doing adssense, Google inspected the public sentiment to support Western Union remittances. Collection is a lot of convenience, in the adssense backstage to get Western Union remittance information to the Bank of Western Union collect money on the line.

2 of the maximum 50,000 U.S. dollars in currency exchange

Because Adssense is in the U.S. dollar as a unit, take money out also have to change into renminbi, and Chinese citizens per year can only exchange 50,000 U.S. dollars the same currency price of foreign exchange, more than this 50,000 dollars can only find Friends hu exchange. Fortunately 50,000 dollars for the big webmaster is more than enough, Yang Wenjian I also only have more than 50,000 U.S. dollars a year.

3 Account Problems

In the forum should see stationmaster shout Account no reason to be Google, this may be oneself do not understand adssense game rules, oneself already offended the Google bottom line still don't know. It may be a competitor's malicious clicks, there is no possible Google technical problems and the wrong account this is not easy to say, but I firmly Google will not be like the forum shout Google for a few dollars do not want to support and cover account. Google is not bad for those few dollars, also not stupid to a few dollars and do not lose an international brand.

As long as you are a normal click, even if Google stopped using your account, you can get their own advertising costs. I myself a Google account should be optimized very bad, advertising matching is also good. Advertising clicks are around 20%, after doing more than a year, Google stopped using my account, but still can send an email application to pay the balance. I applied to pay the balance for more than 9,000 dollars.

4 reject the website of the children not suitable to put

This is probably the only China has such a regulation of the Advertising league bar, other advertising alliance is as long as you do not too yellow too violent can be put into, such as Baidu Alliance can place the gender station, we 58 days pay union also welcomed the gender station launch. There are more specialized to make the Human ads League children should not be preferred to the site.

Google Adssense for what station to launch:

Adssense advertising is very powerful, but some webmaster 10,000 IP can only bring a few dollars of revenue, and some webmaster 10,000 IP can bring hundreds of U.S. dollars of income. The reason for the 100 times-fold area is that the traffic is of different types. Advertising revenue mainly depends on how much you bring to advertisers, for example, you 10,000 IP to advertisers to bring only 100 of the profit, advertisers as long as the brain is not water, is absolutely not to give you a higher than 100 advertising fees.

Stationmaster in Adssense advertisement, need to choose is high profit industry. Can bring high prices of clicks, such as doing stock finance, investment and medical diseases. The amount of traffic that this type of Web site has to face is very lucrative for advertisers.

In general, as long as adssense support the launch of the type of site, we can give priority to launch. In addition to being able to do some CPS alliance, after all CPS a single offer is higher than the CPC click Income. For more information on how to optimize adssense, you can search for the "three factors that increase Google Adssense revenue" in Yang Wenjian interview 8.

Google Adssense success stories to share:

Through Adssense to make a lot of money, such as through QQ chat room to do English adssense cheating. Regular operation to make a lot of money, Yang Wenjian once regular operation through thousands of IP per day income hundreds of U.S. dollars. Before I wrote the "How can I make 10,000 dollars a month" has introduced, now simply say. 09 u88, 3158 and so on the television a large number of ads, which let a lot of web names online search u88, 3158. and webmaster people like to surf the internet without watching TV, did not find this huge business opportunities, I also through the introduction of friends to do.

Investment to join is a gray industry, advertisers a single profit of tens of thousands have, so the price of the click is very good. High profits brought a large number of advertisers, will be able to do business to join the webmaster earned a, of course, the owner's income and advertisers than just a fraction.

When I was 2009, I joined the flow of 1000 IP with about 100 dollars in revenue. At that time to do the optimization of relatively few people, the key words can be easily optimized, the first page is basically my website. Now the search is less, the competition is big. The optimization of the related words to join the merchants became a chicken.

Can Google adssense do it now?

As a whole, it is much harder to do adssense advertising than before, and Google's withdrawal from China is a reason. But the main reason is that with the normalization of China's Internet, many products are not allowed to advertise, although Google retreated to Hong Kong. But Hong Kong is also part of China, Google under the pressure of the policy had to control the market, refused to many product advertising, and sealed a lot of AdWords account, AdWords Advertisers a lot less, advertisers less competition, Adssense unit price natural also down, stationmaster's income is also less.

Is it okay to do adssense ads now? For this question a few months ago I thought Adssense was basically a chicken. But the last few days we had a team. A brother in the group sent his Adssense income statement, more than 100 dollars a day income. When I feel very curious, how to do now adssense still have such a high income.

In my careful "interrogation", found that he is doing disease class station group, a disease site. The disease related words optimize to put adssense a station or have a few dollars of income, but the amount of gross income is still good. In the disease station group should be aware of the need to first search the disease has no AdWords advertisers. The easiest way is to go to Google search to see if there are search ads on the right? How to have that you can be assured bold to do, if not then you have to be careful not to do the word optimization, but there is no adssense ads match.

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