Yang Wenjian: The core of the Promotion Advertising alliance is God horse?

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Recently in the operation to promote a traffic advertising alliance, half a month passed, made some achievements, but also encountered a lot of problems, but also made some mistakes. How to better promote the advertising alliance is a concern of many operators, I am in the operation of advertising alliances to reduce the threshold and send cash red envelopes and other methods, but how the effectiveness of these methods? Here's a good analysis:

One for all stationmaster open, 1 yen pay

When the alliance opened, thought for the convenience of Webmaster registration promotion. The strategy adopted by the Alliance is to register the webmaster and approve it automatically. Save the Webmaster Registration account, but also need to find customer service audit steps. This to the webmaster is omitted a step, to us also less a work link, but also to cheat gangs to provide the convenience of cheating. As：

1 Every time backstage cheating scan can sweep to many cheat account, cheat brush's flow accounts for more than half of the union total flow.

2 What website can join the promotion, this makes the flow source of the alliance weeding, to the advertisement main product conversion rate greatly reduces.

3 station long joined, did not bring to the alliance how much flow, but increase customer service maintenance costs.

Play 1 Yen pay the slogan, it is obviously in order to let webmaster account money, the next day settlement can receive, attract more webmaster to join the promotion. It really brings a lot of stationmaster, but it is some small stationmaster. This can trouble the financial, every day to n a webmaster pay the money is a big problem, not many, is 1 yuan more points.

1 Yen pay more is small stationmaster, theoretically say several small stationmaster can integrate a big stationmaster effect, reach long tail effect. But the practical problem is that the number of small stationmaster can not reach a sufficient amount, at the same time cheating means always walk in the cheat, how to judge whether cheat account is also a difficult problem to solve. To increase the amount of payment to the big stationmaster is not an obstacle, their traffic enough to pay daily standards, so that they do not mind, the alliance can also card off some small webmaster.

This may also be verified before the old mention a word, there is no threshold of things to do it. The promotion of the Alliance is the need for more webmaster to join, but we need to join the webmaster filter filtering. Filter out some dross, a total of the brain, you will eat a lot of things can not digest, but also to carry out appetizer surgery, increase the time cost.

In the choice of webmaster, we have to choose the flow of webmaster, such as the day IP more than 10,000 webmaster. But some stationmaster does not like to others to look at the statistics, may by the search Alexa rank make a general judgment, chooses Alexa rank 1 million stationmaster. Alexa rankings on the flow of the estimate is not allowed, but currently do not find a more practical tool.

Two registers to send the red envelope by the flow rate

New alliance opened all like to engage in the registration of red envelopes activities to attract AdSense, such as registered to send 10 yuan. But their settlement is full of 50 yuan settlement, so a lot of red envelopes are sent out, but there is no real to the webmaster hands, just a number.

And I take the way is to the size of the flow to send red envelopes, the greater the traffic, the larger the red envelopes, is a little attractive. The result is that the webmaster is to cheat red envelopes, find a bad location hang code waiting for the next day to receive red envelopes, the withdrawal of the Union code.

The red envelopes sent out are a big financial pressure for a small league. We do not like Jack Ma to promote Ali mother, is a personal registration account can send money. At that time a lot of people constantly registered account is from Ma Yun hand cheated a lot of money, but they in the process of cheating in the indirect will Ali Mother's fame propaganda opened.

Small leagues do not have the financial means to send, need immediate effective promotional activities, but also to prevent the act of cheating red envelopes. I think the best way is for the first settlement to send twice times the commission. Such adsense promotion of the more red envelopes are relatively large, to avoid the large flow of the station to the alliance to bring only a small amount of traffic, but to the webmaster to send a big red envelope risk.

Advertising revenue is the core of Promotion Alliance

It is not the best way to promote the alliance, to send red envelopes or to engage in activities. Through red envelopes and activities can only attract some of the webmaster to promote, but can keep the webmaster is the core problem. To promote a union, the most important thing is to let the Webmaster Hanging Alliance code can be higher than the income of similar alliances. If you can do this, only need to do a small amount of advertising, such as in the QQ group shouting a few voices, there will be a webmaster in the promotion, and then through Word-of-mouth automatic publicity can.

What promotional activities, what cash red envelopes are clouds, how to help the site owners to make more money, but also to enable advertisers to make money this is the core point. Operating an advertising alliance is not the core of how to do the promotion, but think how to let the webmaster to make more money through the alliance, must not be turned upside down.

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