Yang: What Lenovo acquired from Motorola

Lenovo Group CEO Yang and Google CEO Page signed Sina Technology news January 30 afternoon, Lenovo Group announced today 2.9 billion U.S. dollars to acquire Motorola Mobile. Lenovo CEO Yang gave a short speech before the media interview.　　Through the acquisition, he said, Lenovo gained access to talent, intellectual property, branding and access to mature markets. The following is the core point of his speech: Why did Lenovo buy Motorola Mobile? Lenovo ranks third in the global smartphone market, but its third position is not the purpose of Lenovo's takeover, which is more about the capabilities and potential of Motorola. Through this acquisition, Lenovo and Motorola can form a perfect complement.　　Motorola brings Lenovo brand, technology, products and a wide range of channels, Lenovo will also inject a clear strategy for Motorola, efficient operation, rapid product development cycle and global scale. When did Lenovo decide to buy Motorola Mobility? After Google acquired Motorola Mobility in 2011, Mr Yang invited Google's chairman, Schmidt, to his home to express his desire to acquire Motorola Mobility.　　Google initially intended to run the business itself, but two months ago Schmidt sent an e-mail to Mr Yang, who quickly hammered out the deal. What will Lenovo get after acquiring Motorola Mobility? 1. Access to key markets in the North American and Latin American markets, where Motorola Mobile is strongest, Lenovo will immediately become a prominent manufacturer. 2, Brand Lenovo will get Motorola brand, this is a strong asset, Lenovo plan to its careful care and flourish, just like the acquisition of IBM's think brand. 3, the Intellectual Property Association will obtain the rich patent combination and other related intellectual property rights authorization. 4, product portfolio Motorola's Moto X, Moto G and Droid Ultra Series will join Lenovo, Lenovo's product portfolio will be richer and more comprehensive.　　5, talent Motorola distribution in 33 countries, 3,500 employees will join Lenovo's team. The following is a transcript of Yang's speech: Hello! Today is a year Eve, we take pains to participate in our communication will, to all of you to express our heartfelt thanks! Believe that we released today's news, can make everyone feel that waiting and overtime is worth it! In the past, when we were talking to you, the question that most people asked was, how did the IBM server deal go? When can we enter the mature market? How are you going to spend all that cash on the account? Now, I believe that these issues have come to the bottom. I hope we haven't exhausted everyone in the past few weeks. We've spent 4 billion dollars, and I'm afraid it's not enough! Everyone has seen the exciting news. Lenovo and Google reached an agreement to acquire Motorola Mobility. With the agreement reached, we are now not only the global PC market champion, but also the global smartphone market is a powerful third place. Of course, the third position is not that we collectFor the purpose of the purchase, we value the capabilities and potential of Motorola. Through this acquisition, Lenovo and Motorola can form a perfect complement. Motorola has brought us strong brands, outstanding engineering skills, excellent products, good relationships with operators and retailers, and extensive coverage in North America and Latin American. Lenovo will also take our core competencies – clear strategies, efficient operations, rapid product development cycles and global scale. And Motorola has chosen the right course of development, the third-largest Android device maker in the US and Latin America, which is restarting its brand in Europe, the Middle East and Africa. By joining hands, we will not only bring Motorola mobile back to a healthy, profitable growth trajectory, but also challenge the top two in the smartphone arena. Our confidence comes from the following: First, through acquisitions, we can quickly and forcefully enter key markets. Upon completion of the transaction, we will immediately become a prominent manufacturer in the North American and Latin American markets, where Motorola Mobile is the strongest performing. This is essential for us to expand our business in the global smartphone market, especially in mature markets. Lenovo has grown rapidly in China and other emerging markets and has the opportunity to expand its business to Europe. We will continue to firmly implement our strategy to develop the smartphone business as an important pillar of Lenovo's future growth. Second, brand. Lenovo will gain the reputation of the technology industry brand-Motorola. This is a strong asset, we plan to carefully protect and carry forward. When we acquired the IBM PC business in 2005, we had a very similar opportunity to face the brand. We did it. We have protected the brand and carried it forward. Today it is still one of the blue-chip brands of global technology. Now, we're going to embrace another such opportunity. Third, intellectual property rights. According to the agreement, Lenovo will obtain a rich patent portfolio and other relevant intellectual property rights license. There is no doubt that our cooperation with Google will be further strengthened with this acquisition and continuing in-depth cooperation. Innovation is Lenovo's DNA, and Motorola's tradition of research and development is exactly the perfect match for Lenovo. Through the deal, Lenovo will have more than 2000 patents, and with the combined impetus of the innovation engine, our innovation capability will be doubled. The product mix is further strengthened. Motorola's star products Moto X,moto G and the Droid Ultra series have been well received with innovative design and excellent user experience. As they join, Lenovo's product portfolio will be richer and more comprehensive, able to cover each price segment to meet the needs of more users. Five, talent and professional ability. Motorola has a deep understanding of the smartphone market, especially in mature markets. They specialize in designing and creating wonderful products, and are good at building relationships with telecom operators and users. Their 3,500 employees in 33 countries will join the Lenovo team, for the integration of business, more to promote Lenovo in the field of smart phone long-term growth, in order to lay our future leadership position, make a direct contribution. Here, I have an interesting story to share with you. In fact, a long time ago, we began to focus on Motorola. In 2010, just after Motorola had just made up the Motorola Mobility and Motorola solution, I He Weiming the first time I saw Grey Brwon in a CEO forum and found out that he was leading another Motorola. Later, as you know, Google bought a motorcycle. Then, when Google CEO Eric Schimdt came to my house, I expressed my desire to buy a motorcycle. And this time, finally to the two sides not only agree with each other, and finally become a family time. Of course, with the completion of the transaction, the two companies to achieve integration, we still have a lot of work to do, this is precisely Lenovo's strengths. From the United States to Japan, to Germany, to Brazil, we have successfully completed a number of acquisitions and integration, this time, we have full confidence to succeed again. Today is the New Year Eve, the Spring Festival is coming soon. I hope to take this good news as the first gift to greet Horse Spring Festival and give it to you. Finally wish you all: Happy Spring Festival, Horse!