Yang Zhixin: Personal webmaster How to do local website

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In recent days and some webmaster circle friends to eat and chat, we chatted about how to do a good job of local vertical forum for a simple exchange, here and share with you.

First, subdivide the market to do "stand up"

A lot of novice webmaster generally just contact to the Internet to start a business when all choose to operate the site, choose the operation of what type of site? I think a lot of people will answer: like Mop, Sohu, Tencent. Why? Because not from their own point of view, think of which do well to learn to do. Like these large web sites is not a simple update content or site construction can make money, need: Planning, marketing, operations, promotion, technology and so on. If only one person or a few people are difficult to do or do not do well. So we need to segment the market, but how to segment the market? Some time ago and a local webmaster communication, he said his station now met the bottleneck, that is, do not know how to operate, the direction is very vague, he did is the financial research industry station, advertising is not easy to meet and the profit point can not find, he is also subdivided the market, But he did not do early analysis, his station face is not very like the Internet or less time to the Internet users. I think this living case tells us: before the station must think of our user groups, site positioning, operating mode, profit point, core competitiveness and other characteristics, blindly do the station can only be dead.

Second, the active user, completes the content

The reason why local sites are "local" is that the target group is targeted primarily at local users, and the questions we have to consider are: 1. Why do people visit your website? 2. What are the advantages of your website? Here I simply say (information) the characteristics of the local site and can extend the section:

1. Local news, information type local content station, news is of course the most attractive to users, because the local news is very appropriate, it happened around, the user's curiosity and freshness are relatively strong, this piece if good bad can attract a lot of users, than the national news will be better, because the national news families are on Sina , Tencent and other web browsing. and localized news, if your users are very active in sharing their own things around the news, it is easy to make the forum into a media, than the TV newspaper media come faster, more interactive.

2. Friends with the city, the general friends can also be very large to attract users, because at ordinary times QQ Many Q friends are different city and meet very inconvenient, local forum/website, make friends with the city appears to be more targeted.

3. Shopping/Discounts (Group sales Promotion) information, people go out to take money, basic necessities it. For the same city discount information also let everyone deserve attention and exchange.

3. Rent a house, I believe we all have a deep experience. Rigid demand.

4. Trading is safer and more convenient for trading with the city.

Simply mention the above points, of course, there are many. In short, eat and drink can expand, the above written several purposes is to simply analyze the needs of users, that is, why users visit our website, our advantage is to provide customers with what information, what resources.

Third, the use of online driving line, do a good job of interactive promotion.

Many forums or local sites do not do a lot of the reason is because the line has not been brought online, with the development of 020 mode, the advantages of this model is also clearly highlighted.

For example, some of our local forums, they do not regularly organize a number of activities in line with the festive atmosphere, or for some white-collar workers and other groups of users to organize outdoor activities. This is obviously greater than the online advertising advantage of the website. Because users really do the actual interaction, communication, experience. is an irreplaceable line.

Four, move towards the trend, moving to the Internet.

Now mobile internet can be said to be broke, local web forum can be combined with its own characteristics, to provide users with mobile phone access, and even can develop application clients, to promote the user's stickiness and convenience.

This article starts: Yang Zhixin Network Promotion Blog

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