Yangfan: The meaning of network marketing integration

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Integrated Marketing is a new marketing concept, is today in the field of marketing a very popular word, it has the following aspects of meaning:

1. Uniformity of information dissemination

Integrated marketing is to help enterprises with their customers and stakeholders to develop brand relationships, maintain and strengthen the brand relationship of the business model, and ultimately enhance the brand value. Among them, "Integrated marketing Communication" is an indispensable link. The relationship between them is like the relationship between cosmetics and shape-shaping. In other words, the implementation of integrated marketing requires an integrated organizational structure and a communication channel that communicates information and listens to the stakeholders ' voices at the same time.

The enterprise communicates to the consumer with the unified dissemination information, namely uses one voice to speak, the consumer regardless of which media obtains the message is unified, is consistent. Its aim is to use and coordinate various means of communication, so that it plays the best, most centralized and unified role, and finally achieve the enterprise and consumers to establish a long-term, two-way, maintain the relationship.

2. Interactive

Consumers can carry out meaningful exchanges with the company, can quickly, accurately and personalized access to information, feedback information, if the traditional marketing theory is the essence of "Consumers please note", then, integrated marketing advocated by the motto is "Please consumer attention." Although it is only two words between the position of the conversion, but it makes the consumer in the marketing process of the status has changed, www.ccyyw.com should learn, in the language to strengthen some will be better. Marketing strategy has been passive and passively adapted to consumers to actively communicate with consumers, exchange changes.

3. Target Marketing

All marketing activities of enterprises should be carried out around the objectives of the enterprise, realize the whole and marketing.

Just hit these, Yangfan hands are numb, playing the word of the day. If the problem, please go to the website Planning 13 groups (32621496) to consult the Exchange.