Yanping: After the Lich King, the game enterprise will move towards platform level competition

More Play Network (Reporter/Yang Haohao) August 30 News, August 31 NetEase will be officially operating in the National Service "World of Warcraft: Wrath of the Lich King", the Internet Data Center (DCCI) general manager Yanping in the interview with a reporter exclusive interviews on this matter analysis points out: "Wrath of the Lich King" Whether the opening of the NetEase game revenue plus points also depends on NetEase in the two or three-line city market development effect and service operation capacity.　　Yanping also pointed out that the current network game market is still in a stable development period, relying on a game is not enough to command the entire online games market, and after the competition will be "platform-level competition." For the current cause of attention to the "World of Warcraft: Wrath of the Lich King through the audit and will be officially open operation, Yanping to reporters:" World of Warcraft, "the opening of the data, its online number can be innovative high on the one hand depends on whether NetEase can effectively open up the two or three-line market, to attract more new users to join; Also depends on the integrated operation of NetEase, this is after all after World of Warcraft, NetEase of Warcraft old players of a late "summer homework", how the old player rating, will change back to World of Warcraft, NetEase service quality is very important. "Dcci general manager yanping at the same time, Yanping also pointed out:" World of Warcraft from 2004 in China testing, operation has been 6 years, this and "journey" and other games, such as the operation of the time approximation, Chinese internet players are willing to persist for Warcraft longer time, whether willing to for the long new data audit, And foreign updates are not synchronized, such as the bill has yet to be further test data. "And in view of the" Wrath of the Lich King "open operation after the opening of the impact and the recent development trend of Chinese online games market, yanping analysis pointed out:" Dcci forecast the development of China's online game market after the rapid growth in the past, in 2006 years or so to enter a stable growth cycle, This cycle is expected to end in about 2015 years. Since the development of online games market has been gradually broken down, audience size growth slowed down, game type of multiple, content regulation gradually strengthened, online games media to strengthen and so on trends, a variety of factors have made the network game Operations/agent enterprise revenue growth road becomes difficult to go, rely on one or two games to support the operation of income is also difficult to reproduce , the future game Operation Enterprise's competition is the platform level competition, has the game, the media, the advertisement, the content, the development and so on comprehensive superiority "the player" will survive in the market, wins. "And for NetEase in the opening of the information after the win, Yanping think, can control the platform-level resources, in the Internet market, who also have the opportunity to pull the top." (Editor/Yoon-an)