Yao FAI: An analysis of the individual problems of hospital network Marketing

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Today Yiu-hui simple to say that they think today some of the problems, perhaps my statement some unclear, some wrong, but also hope that my colleagues put forward, I humbly to explore, learn.

1. The relationship between SEO and bidding:

1> we generally know that SEO and bidding can be said to be complementary, mutual assistance. Do bidding words to do SEO, extrapolation can improve the information of the search engine coverage. If the incoming visitors to the site do not find information on the hospital website or the extrapolation site, the visitor consultation rate will be greatly reduced.

2>. In the same way, if the user from the optimization station or outside the station to find the information in the article, to search engine search but did not find the hospital to do this word, it will drain a user. Therefore, SEO and bidding some popular effective words, hospital brand words we should reasonably plan to the hospital website and bidding unit.

3> For some local hospitals effective brand words can be done outside the Web site, this can improve the effect of bidding words, improve the user to see their hospital information, into their own hospitals, consulting their own hospital customer service probability.

2. The importance of network consulting:

1>. Network Consulting is best provided to bid, SEO, edit, promote some valuable words, because only the consultation is really and visitors dealing with, for patients consulted some words, and only network consultation has a say.

2> network consultation to deal with the brand words or technical words in other hospitals in patients, as long as the treatment of consulting methods, the effective consultation is still very considerable.

3. What should the website editors pay attention to?

1> Pay attention to guide visitors to the relevant information. disease, technology-related basic problems appear in the information, other needs of doctors and patients to communicate problems to guide visitors to customer service.

2> You can add some other hospital words in your own website (some name vague brand hospital words: such as: xx Maternal and child Health Care Hospital), other hospital technical words (denying other hospital technology, recommending hospital technology), this should pay attention to deal with the delicate relationship.

4. What should be paid attention to when the website layout and customer service Play window?

1>: Home page, how to deal with the navigation, Yiu Fai said before. Here Yao Hui mainly talk about information detailed page how to deal with: soft title and the first paragraph between the best title related long tail word information navigation, guide patients counseling. On the right side of the page to appear relevant information related to the hot navigation information, this specific how to do I think we are more clear.

2> Customer service pop-up window to pay attention to the tip: You can enter the page 4 seconds of Visitors to the dialog window, when the visitor to browse to 1 minutes or to the next page and then Pop-up dialog window. There is also the best in the navigation page, detailed information on the right side of the page to click on the dynamic picture of customer service, guide visitors click to consult.

5. For the network advertising cooperation to pay attention to which, Yao Fai in the "Yao Hui: Hospital Network Marketing outside the station cooperation" this soft article has been shared, here is not specifically said.

The above is a few of my views, we feel that there is nothing wrong, or different views, wish to point out.

Introduction: Changzhou Yaohua (formerly: Guo Yajun), 3 years of experience in website construction, more than 1 years of SEO work experience, moonseo core personnel, is now mainly engaged in medical SEO work. Personally think SEO endless, learning seo should be with the times. (We have a 500 people's Super blog Bo main group, mainly SEO blog, 2507.html "webmaster blog and Design Blog blogger, there are a lot of webmaster, are interested in joining together?" group number is 72568614, communicate and discuss together, or exchange article resources or make friends chain chant. New hospital SEO First Discussion group: 19327227. Article Author: Hospital SEO analysis People blog Changzhou Yiu Fai (Guo Yajun) qq:84086115 this address: http://hospital-seo.web519.cn/post/202.html