Yao Fai: How to search and optimize the hospital website

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The General Hospital website Seoer will do two methods work: 1, optimizes the hospital website, updates the website information, the Exchange friend chain, 2, publishes the hospital information to the massive external website, enhances the hospital massive information the network coverage.

Let me briefly clarify and analyze these two approaches:

1. The Hospital own website SEO:

1 optimize the label of the hospital website, code, improve the opening speed of the website, improve the search engine friendliness of the hospital website, and promote the quality and weight of the website target keyword;

2 The target keywords of the hospital website, the goal long tail keyword reasonable distribution, this not only uses the search engine to crawl the website related information, is to enhance the hospital website user friendly degree is also very useful;

3 for the hospital extension staff must be maintained every day, update the site information, pay attention to update the information is best site-related keywords long tail word information, and then pay attention to the information inside the anchor chain link and URL, such practices will not only improve the site long tail keyword weight, to improve the site's main keyword is also very useful ( It is best to update the website information every day.

4 tracking the hospital site optimization indicators, which is very useful, such as: Check the site included, back chain, friends chain, keyword ranking, competitor website Dynamics;

5 The last point is to sort out the very useful keywords (preferably the words that bring the appointment), try to do exactly the same way to do the site, note that if the site has the same information, it is best to do the content pseudo original, or to build a website to redo the previous site repeated the keyword information.

2. External promotion of hospital information is called extrapolation:

1 collation of very valuable, suitable for extrapolation of keywords, such as: the hospital to promote the disease of keywords, the promotion of technical keywords, competitors to promote the technical keywords, the competition of the hospital name and popular keywords;

2 organize very useful extrapolation website, can be a forum, blog, information release platform, etc., the hospital is best to buy one or more good information release platform or with health portal to do a information cooperation;

3 Outside the hospital website information, you may say that this is very simple, I want to tell you this is the most difficult, but also the most critical, attention to extrapolate information the best false original, with the relevant information on the site of the anchor link, the site home page URL chain, hospital advisory contact, website customer service software pop-up links;

Above is I briefly elaborated the hospital SEO the concrete two kinds of practices, then in the end what kind of method as the focal point?

I talk about my personal opinion: for the hospital in the early days of SEO, that is, the hospital's own site weight is not high, we should keep the hospital's own web site SEO at the same time increase the strength of the site information, so not only the use of hospital information to quickly cover the search engine, is to improve For the hospital SEO in the latter part of the site, we should increase their own website optimization and information update, so not only can fully and constantly improve the Site keyword search engine rankings, but also conducive to improving the network brand of hospital website. If the website information saturation, maintain normal update maintenance, and then rebuild a website, start the next SEO early.

The above is a small view of Yiu FAI, welcome discussion, criticism, guidance. Article site: Hospital SEO analysis of People blog http://hospital-seo.web519.cn/post/161.html