Yao Jingang: An analysis of the impact of user experience on website operation

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the course of the operation of the website, it involves a noun: the user experience. In short, the user experience is the user's subjective impression of a site, since the impression is subjective, so any one site can not make everyone satisfied. However, the user experience of the quality of the site will often have a direct impact on the operation.

1, affect the reputation of the site

To the website operator, the website Word-of-mouth is very important. A good user experience of the site, in the course of operation, the natural will achieve good Word-of-mouth legend, from a psychological point of view, everyone's recommendation of a friend of the site is the most trusted, but also the most effective, so good word-of-mouth for the development and promotion of the site is the most beneficial. If a website loses the user experience, then loses the user to your first impression, then naturally does not have the initiative to advertise for you.

2, the impact of the site optimization

Website optimization is an indispensable part of the operation of the site, especially in today's SEO concept of the popular situation, the use of SEO to obtain search engines of high-quality traffic has become almost all the necessary means of website operators. I have seen a lot of people will be SEO and user experience optimization confused, even more said SEO is the user experience optimization, in fact, this point of view I am very disagree, because this is completely two different concepts. The user experience is actually a subjective feeling produced by the user to the website, and the user experience optimization is to realize some functions for the convenience of the user or for "pleasing" the user. SEO is for the search engine to make some optimization of the site, so the two are not exactly the same.

However, the user experience of good or bad, will have a great impact on the optimization of the site. We know that the site bounce rate is one of the criteria for measuring the stickiness of a website user, but at the same time it is also testing a website user experience one of the standards, and search engine will be based on the site's bounce rate of the site to carry out the relevant parameters of the evaluation, the site jumped out of the station, in search engine performance is often not ideal.

3, the impact of the promotion of the website

Site in the early days of operation, often will continue to carry out the relevant promotion, not only search engine optimization, will be combined with a variety of other ways to promote the site, such as offline activity promotion, advertising promotion, mail promotion and so on. But if the site's user experience is poor, then the user has no reason to visit the site again, the benefits generated by the promotion will be far less than the expected valuation.

4, the impact of the commercialization of the website

All non-public-interest sites, there will be a different profit model to support the site and related operating personnel expenses, although each site's profit model has different, but generally can be divided into these several forms: advertising alliances, advertising sales, membership fees, E-commerce, The thinking of these profit models is the problem that every website has to face in the process of operation. Most people in the world have an aversion to advertising, so a poor user experience site, in the commercialization of the site, will be a large number of rejection.

From the above four points can be seen, the user experience on the site operation of the impact is very large, in fact, a good user experience of the site, it is characterized by simple, can meet the needs of users. But on the internet, there are still a large number of sites in the existence of a half-life, the site for them, it becomes a chicken.

Author: Yao Jingang starting address: http://www.711seo.com/277/Reprint please specify copyright information